Brand Tone

Aspirational & Adventurous, Comfort-Oriented & Practical, Friendly & Community-Focused, Confident & Quality-Driven, Helpful & Informative

Brand Values

• •Quality & Durability
• •Comfort & Luxury in the Outdoors
• •Innovation & Intentional Design
• •Customer Focus & Empathy
• •Love for the Outdoors & Exploration
• •Sustainability & Responsibility
• •Community
• •Inclusivity

Best Practices

• •Speak the Language of the Adventurer, with a Touch of Comfort: Use evocative language that conjures images of exploration and relaxation. Balance ruggedness with the promise of a comfortable, enhanced experience.
• •Highlight Quality and Innovation: Consistently mention the durability of materials, the thoughtful design features (like heating, pet considerations, connectivity), and the 'luxury' aspect that justifies the investment.
• •Foster Community: Encourage user-generated content, use a consistent hashtag (like #KumaKommunity or #KumaOutdoorGear), and respond to comments and messages in a friendly, approachable manner. Share customer stories and photos.
• •Be a Resource: Offer practical advice, tips for outdoor activities, and guides on how to best use KUMA products. Position the brand as knowledgeable and supportive of the outdoor lifestyle.
• •Visually Reinforce the Brand: Ensure all imagery and videography align with the aspirational yet comfortable feel – scenic outdoor locations, people genuinely enjoying the products, and a clean, appealing aesthetic. Show the products in action, solving problems or enhancing experiences.

Social Perception

Generally viewed as a provider of high-quality, comfortable, and innovative (though sometimes pricey) outdoor gear. Reliable. Comfort-Enhancing. Problem-Solving. Good for Pet Owners.

Copy Examples

• •Headline: Don't Just Endure the Outdoors. Embrace It in KUMA Comfort. Body: Your adventure deserves more than just getting by. Our heated chairs and luxury gear are crafted for those who believe the wild doesn't mean roughing it. Experience the KUMA difference. #KUMAKomfort #OutdoorLuxury
• •Headline: Weatherproof Your Wanderlust. Body: Chilly evenings? Unpredictable forecasts? Our innovative heated gear and durable shelters mean your plans don't depend on the weather app. Explore further, stay longer, with KUMA. #AdventureReady #KUMAGear
• •Headline: Your Four-Legged Friend's Favorite Adventure Companion (After You, Of Course). Body: Happy pets make happy campers. Our pet-friendly gear is designed with the same quality and comfort as yours, so your whole family can enjoy the great outdoors together. #KUMAPets #OutdoorAdventures
• •Headline: Stay Connected, Even When You're Off-Grid. Body: Share those breathtaking views and stay in touch wherever your journey takes you. KUMA Connect delivers reliable internet, so you're never truly disconnected (unless you want to be). #VanLife #RemoteWork #KUMAConnect
• •Headline: Built to Last. Designed to Be Loved. Body: We believe in gear that stands up to your adventures, season after season. Quality materials and intentional design mean KUMA products are an investment in countless future memories. #DurableGear #KUMAQuality