Brand Tone

Helpful & Caring, Convenient & Efficient, Trustworthy & Professional, Modern & Innovative, Community-focused & Engaging

Brand Values

• •Customer-Centricity
• •Accessibility & Convenience
• •Quality & Trust
• •Innovation
• •Community Well-being
• •Affordability

Best Practices

• •Prioritize "Helpful Convenience": Frame all communication around how Kulud makes healthcare easier and more accessible for the customer. Use action-oriented language that highlights speed, ease of use, and support (e.g., "Get it fast," "Easily order," "We're here 24/7").
• •Maintain a Professional Yet Caring Voice: While emphasizing efficiency, always convey empathy and a genuine concern for the customer's well-being. Use respectful and reassuring language, especially when discussing health matters.
• •Showcase Trust and Expertise: Regularly reference the qualifications of pharmacists, the breadth of product selection, and Kulud's long-standing reputation as a leading pharmacy chain in Qatar.
• •Emphasize Innovation for Customer Benefit: When talking about the app or new services, focus on how these innovations directly improve the customer experience (e.g., "Our app puts healthcare in your hands," "Experience the future of pharmacy").
• •Be Community-Aware and Inclusive: Reflect an understanding of the local community in Qatar. Ensure language is clear, accessible, and considers the diverse population. Highlight community involvement and promotions that resonate locally.

Social Perception

Highly Positive, Reliable Healthcare Partner, Modern and Convenient, Community-Oriented

Copy Examples

• •Headline: Your Health, Delivered in Minutes. Kulud Pharmacy. Body: Need medication, baby essentials, or wellness products? Get them delivered to your doorstep in as fast as 60 minutes. Download the Kulud Pharmacy app for 24/7 access to expert pharmacist advice and a world of health at your fingertips.
• •Headline: Expert Care, Anytime You Need It. Body: Have a health question? Our registered pharmacists are available 24/7 for consultations via the Kulud App. We're here to ensure you get the right advice and products, day or night. Your well-being is our priority.
• •Headline: More Than a Pharmacy – Your Partner in Wellness. Body: From essential medicines to premium skincare and vitamins, Kulud Pharmacy offers over 12,000 products to support your family's health journey. Trust Qatar's largest pharmacy network for quality, convenience, and care.
• •Headline: Managing Prescriptions Just Got Simpler. Body: Skip the queues! Securely upload your prescription via the Kulud Pharmacy app, and let us handle the rest – including insurance coordination and fast, discreet delivery. Healthcare made easy, for you.
• •Headline: Unlock Exclusive Health & Beauty Savings! Body: Download the Kulud Pharmacy app today and discover exclusive offers on your favorite health, beauty, and baby care brands. Fast delivery, expert advice, and great value – all in one place.