Brand Tone

Passionate & Purpose-driven, Confident & Bold, Inclusive & Accessible, Community-focused & Supportive, Culturally Relevant & Modern

Brand Values

• •Empowering Artists
• •Originality & Quality
• •Accessibility & Affordability
• •Cultural Representation & Redefinition
• •Collaboration & Community
• •Responsibility

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., bold, witty, inspiring), core messaging, and even specific words to use or avoid. This should be shared with everyone creating content.
• •Know Your Audience: Understand who you're talking to. The language and tone should resonate with the target demographic (e.g., Kulture Shop's progressive, international, 25-45-year-old audience).
• •Storytelling with Purpose: Weave the brand's mission and values into all communications. For Kulture Shop, this meant consistently highlighting artist empowerment, cultural redefinition, and the accessibility of art.
• •Authenticity is Key: The tone should be genuine and reflect the true essence of the brand. Avoid trying to be something you're not, as audiences can often see through inauthenticity. Kulture Shop’s passion for art and artists felt genuine.
• •Consistency Across All Channels: Ensure the brand voice is uniform across the website, social media, email marketing, product descriptions, and even in-store interactions (as Kulture Shop staff acted as advisors). Regular audits can help maintain this consistency.

Social Perception

Champion of Indian Graphic Art, Innovative & Unique, High Quality & Curated, Culturally Significant, Artist-centric, Globally-minded

Copy Examples

• •Headline: Beyond the Gallery. Into Your Life. Body: Kulture Shop brings you art that speaks your language. Bold, fresh Indian graphic art that’s too vibrant to stay on walls. Wear it, use it, live it. #ArtForOurTimes #NewIndianArtWave
• •Headline: Fuel Creativity. Support an Artist. Body: Every piece you take home from Kulture Shop directly empowers an Indian graphic artist. Discover unique designs and become part of a movement that’s redefining our visual identity. #SupportTheArtist #IndianArtRising
• •Headline: This Isn't Your Grandmother's India. (And This Isn't Just Decor). Body: Dive into a new era of Indian expression. Kulture Shop curates thought-provoking, imaginative art for the modern mind and home. It’s more than a product; it’s a perspective. #ModernIndia #KultureShop
• •Headline: Your Walls. Your Wardrobe. Your Statement. Body: Art is how we tell the world who we are. Find your voice in our collection of original graphic art, transforming everyday objects into canvases of bold Indian creativity. What will your Kulture Shop piece say about you? #ExpressYourself #IndoGlobalArt
• •Headline: Join the Kulture. Shape the Narrative. Body: We're more than a shop; we're a collective. A community celebrating the artists at the forefront of India's graphic art scene. Discover, collect, and connect. Welcome to the Kulture. #IndianArtistCollective #VisualCulture