Brand Tone

Artistic & Passionate, Friendly & Approachable, Detailed & Informative, Whimsical & Charming, Personal & Authentic

Brand Values

• •Craftsmanship & Quality
• •Creativity & Originality
• •Joy & Whimsy
• •Community
• •Patience & Dedication

Best Practices

• •Create a Brand Voice Guide: Document the key elements of your tone (e.g., artistic, friendly, whimsical) and values. Include "do's and don'ts" for language, specific words to use or avoid, and examples.
• •Embrace Storytelling: Share the inspiration behind designs, the process of creation, or the joy your products bring to customers. This reinforces the personal and passionate aspects of the brand.
• •Use "You" and "We" (or "I" if a solo artisan): Address the audience directly in a friendly, conversational manner ("You'll love..." or "We're excited to share..."). This fosters a connection.
• •Highlight the Handmade Aspect: Consistently use words like "handcrafted," "handmade," "artisan," "stitched with love," "unique" to reinforce the quality and personal touch.
• •Be Visually Consistent: Ensure the tone of your copy matches the style of your photography and visual branding. If the images are whimsical and cute, the copy should reflect that. Maintain this consistency across all platforms.

Social Perception

Kuliana Edition is generally perceived as a provider of high-quality, adorable, and skillfully made crochet items and patterns. Customers and followers appreciate the artistry and the personal touch. There's a positive sentiment, with comments often praising the cuteness of the amigurumi, the clarity of patterns (if applicable and commented on), and the talent of the creator. The brand is seen as a source of inspiration for other crafters. It's likely viewed as a trustworthy small business due to the transparency of the crafting process shared on social media.

Copy Examples

• •Product Launch (Instagram/Facebook): Meet Luna, our newest little dreamer! ✨ Lovingly crocheted stitch by stitch, this sleepy fox is ready to bring a touch of woodland magic to your home. Each Luna is handcrafted with the softest yarn, making her the perfect cuddle companion. Swipe to see her adorable details! Shop now via the link in bio. #KulianaEdition #AmigurumiLove #HandmadeMagic #CrochetFox #NewCreation
• •Pattern Promotion (Website/Pinterest): Unleash your inner artist! ✨ Our popular 'Whimsical Whale' crochet pattern is perfect for intermediate crafters looking to create something truly special. This detailed PDF guide includes step-by-step instructions and plenty of photos to help you bring your own charming whale to life. Dive into your next project! #KulianaPatterns #CrochetPattern #DIYAmigurumi #CraftYourJoy #LearnToCrochet
• •Behind-the-Scenes (Instagram Story/Facebook Post): It's a colourful chaos kind of day in the studio! 🧶 Getting lost in the yarn and bringing new little friends to life is pure joy. What are you crafting today? Share your projects in the comments! #KulianaEdition #WorkInProgress #CraftLife #CrochetCommunity #HandmadeJourney
• •Website Banner/Homepage Intro: Kuliana Edition: Where every stitch tells a story. Discover handcrafted amigurumi, unique crochet patterns, and the joy of creating something beautiful with your own two hands.
• •Promotional Email Subject Line: A Little Bit of Handmade Happiness Just For You! 🧸 (Body Snippet): Hello [Customer Name], get ready to smile! We've just added a new collection of adorable, hand-crocheted characters to Kuliana Edition, each one bursting with personality and crafted with love...