Brand Tone

Inspirational & Aspirational, Modern & Stylish, Functional & Practical, Approachable & Friendly, Quality-Conscious

Brand Values

• •Personal Expression & Individuality
• •Quality & Design
• •Modernity & Functionality
• •Transformation of Spaces
• •Customer Focus

Best Practices

• •Anchor to "Tu Forma de Vivir": Consistently weave the core motto and its philosophy of personal expression and lifestyle into all communications, from product descriptions to social media captions.
• •Balance Aspiration with Accessibility: While showcasing stylish and aspirational settings, ensure the language remains welcoming and relatable to the target audience, avoiding overly technical jargon or an elitist tone.
• •Highlight Both Form and Function: Always articulate how a product not only looks good but also enhances daily life through its practicality, quality, and innovative design.
• •Speak the Language of Your Community: Use a tone and vocabulary that resonates with a modern, design-aware Peruvian audience. Engage with current lifestyle trends relevant to them.
• •Maintain Visual and Verbal Cohesion: Ensure that the copywriting style consistently complements the brand's visual identity (modern, clean, stylish) across all platforms for a unified brand experience.

Social Perception

Kulhaus is likely perceived as a contemporary and stylish home goods retailer in Peru. The association with "Plagio" (a store with a 20-year history) might lend it a sense of established credibility combined with a fresh, modern appeal following the rebrand. It's seen as a place to find unique, quality items that are a step above mass-market options, with an emphasis on design. The target audience includes young people establishing their homes, individuals seeking distinctive gifts, and anyone looking to infuse their living spaces with modern, functional, and aesthetically pleasing items. Influencer collaborations suggest an image that is trendy and in touch with current Peruvian lifestyles.

Copy Examples

• •Headline: Define Your Space. Live Your Style. Body: At Kulhaus, we believe your home is a canvas for your life. Discover pieces that speak to you and transform your everyday with designs that are as unique as your "forma de vivir." #KulhausLiving #TuFormaDeVivir
• •Headline: Modern Design, Effortless Function. Body: Why choose between beauty and practicality? Our new collection brings together sleek, contemporary aesthetics with smart, functional design to make your home work beautifully for you. Explore now at kulhaus.com.
• •Headline: Quality That Inspires. Body: From statement furniture to the smallest accent, every Kulhaus piece is chosen for its lasting quality and distinctive design. Find items you'll love for years to come. Because your home deserves the best.
• •Headline: Your First Apartment? Let's Make it Amazing. Body: Turning a new place into *your* place is an adventure. Kulhaus has everything you need to start your story, with modern, fun, and functional pieces that fit your life and your budget. #FirstHome #KulhausBeginnings
• •Headline: Reimagine Your Nook. Body: That forgotten corner? That overlooked shelf? It's an opportunity. Find the perfect Kulhaus touch to bring new life and personality to every inch of your home. Small changes, big impact.