Brand Tone

Professional, Service-Oriented, Community-Focused, Supportive, Trustworthy, Reliable, Caring (Aloha Spirit)

Brand Values

• •Quality
• •Customer Satisfaction
• •Local Support/Community
• •Integrity and Service
• •Safety and Discipline (in schools)

Best Practices

• •Emphasize "Aloha" and Service: Consistently use warm, helpful, and respectful language that reflects the "Aloha spirit" of service.
• •Highlight Local Commitment: Regularly mention the "buy Hawaii first" policy and support for the local community to reinforce this core value.
• •Focus on Quality and Reliability: Use words that convey durability, trustworthiness, and the long-standing experience of the company.
• •Maintain Professionalism: While friendly, ensure the language remains professional and appropriate for an audience of parents, educators, and school administrators.
• •Clearly Communicate Benefits (for schools/students): When appropriate, reiterate the positive impacts of uniforms (safety, discipline, reduced peer pressure) that the brand champions.

Social Perception

Established Local Provider, Practical and Necessary, Supportive of School Policies, General satisfaction with product quality

Copy Examples

• •Kula Threads: Dressing Hawaii's Students for Success for Over 17 Years. Quality Uniforms, Local Pride.
• •Back to School with Aloha! Kula Threads is your trusted partner for high-quality school uniforms and custom apparel. We proudly support our local schools and community. #KulaThreadsHawaii #SchoolUniforms #SupportLocalHI
• •Partner with Kula Threads for a seamless uniform solution. We offer durable, comfortable uniforms and dedicated service, ensuring your students and staff represent your school with pride. Let's design a program that fits your needs.
• •Our classic school polo: designed for comfort, durability, and a smart look. Made with quality materials to withstand the school year, supporting a positive learning environment. Available in all official school colors.
• •At Kula Threads, we're more than just a uniform supplier; we're part of the Hawaiian community. For 17 years, we've served our schools with Aloha, ensuring quality apparel while supporting local businesses.