Brand Tone

Sophisticated, Artistic, and Evocative. The brand uses elevated, descriptive language that speaks to the customer as a curator of their own space and style, blending professionalism with the passion of an artist’s studio.

Brand Values

• •Artistic Integrity
• •Versatility
• •Individualism
• •Visual Harmony

Best Practices

• •Lead with the Art: Prioritize the design and artistic origin over physical product attributes to emphasize the brand's Unique Selling Proposition.
• •Use Elevating Verbs: Employ action words like 'enhance,' 'transform,' and 'express' to create a sense of curation rather than simple consumption.
• •Maintain the Studio Narrative: Consistently reference the Alan Bennington Studios origin to reinforce the prestige and artistic vision of the brand.
• •Embrace the Eclectic: Use descriptive and sophisticated language that reflects the complexity of the designs, avoiding a mass-produced feel.
• •Visual-Verbal Alignment: Keep the copy structured and clean to act as a frame for the intricate and high-contrast visual elements of the products.

Social Perception

A Statement Brand for expressive individuals who seek conversation-starting pieces. It occupies a unique niche between high-end streetwear and metaphysical/spiritual decor, attracting those who value complexity and vibrant geometric patterns.

Copy Examples

• •More than a jacket—it’s a canvas. Move through the city in the intersection of geometry and style with our Unisex Bomber Jacket, featuring exclusive Mandala designs from Alan Bennington Studios. Art you don’t just hang, but wear.
• •Transform your sanctuary. From the walls to the floor, Kukloso brings contemporary abstract energy into your home. Discover how our area rugs and hooded blankets turn any room into a gallery of modern comfort.
• •Elevate your everyday with Wearable Art. Why settle for the ordinary? At Kukloso, we translate complex abstract visions into eclectic fashion. Shop the new collection of 100% Silk Charmeuse scarves and hand-designed tees today.
• •For the bold. For the different. The 'Quirkosities' collection by Kukloso is for those who find beauty in the unconventional. Explore our DISOBEY tees and make your statement loud and clear.
• •Kukloso: Where Contemporary Art Meets Everyday Living. We provide uniquely modern wall art and apparel designed to enhance your commercial or residential space with the soul of a studio-born masterpiece.