Brand Tone

Spiritual & Healing, Personal & Connected, Artisanal & Authentic, Appreciative & Positive, Ethical & Mindful

Brand Values

• •Craftsmanship
• •Natural Beauty & Energy
• •Spirituality & Well-being
• •Authenticity & Purpose
• •Connection & Community
• •Ethical Sourcing & Sustainability

Best Practices

• •Embrace Storytelling: Share the inspiration behind collections, the properties of the gemstones, and the story of Sibel and Kuka London to create a personal and authentic connection. Continue to use phrases like "every bracelet tells a story."
• •Use Spiritual and Mindful Language: Incorporate words and phrases that evoke calm, balance, energy, healing, and intention (e.g., "align your energy," "soothe your spirit," "crafted with purpose").
• •Highlight "Handmade" and "Artisanal": Consistently emphasize the craftsmanship, the human touch, and the unique nature of each piece, reinforcing the value of handmade items over mass-produced ones.
• •Maintain a Warm and Personal Voice: Write as if speaking directly to a friend or a valued member of a community. Use "I" (when Sibel is speaking) and "we" to foster a sense of connection, and address the customer with warmth.
• •Be Transparent about Values: Regularly mention ethical sourcing and any sustainable practices in product descriptions and brand communications to reinforce commitment to these principles.

Social Perception

High Quality & Beautiful Products, Positive Customer Service, Genuine & Unique, Trustworthy, Associated with Camden Market

Copy Examples

• •Headline: "Adorn Your Soul. Discover Kuka London's Handcrafted Gemstone Bracelets." Body: "Each Kuka London piece is more than jewelry; it's a whisper of the earth's energy, handcrafted with love in our Camden Market studio. Find the gemstone that speaks to your spirit and begin your journey to balance and beauty. Ethically sourced, uniquely yours."
• •Social Media Post: "Find your calm amidst the chaos ✨ Our Aquamarine 'Stone of Courage and Serenity' bracelet is handmade to soothe your spirit and empower your voice. What energy are you inviting in today? #KukaLondon #HandmadeJewelry #GemstoneHealing #Aquamarine #SpiritualJewelry #CamdenMarketGems"
• •Product Description Snippet (for a Chakra Bracelet): "Align your energy, awaken your spirit. Our Seven Chakra bracelet is meticulously handcrafted with genuine gemstones, each chosen to resonate with your body's core energy centers. Embrace balance and let your true colors shine through. Lovingly made by Sibel at Kuka London."
• •Email Subject Line: "A Gift from the Earth, Crafted by Hand, Just for You ✨" Email Body Preview: "Hello [Customer Name], feel the heartfelt energy woven into every Kuka London bracelet. Discover new arrivals, handcrafted with ethically sourced gemstones, designed to bring a little more peace and intention to your everyday..."
• •About Us Snippet (for website or brochure): "At Kuka London, we believe jewelry should tell a story – your story. Founded by Sibel in 2017, our passion is to connect you with the natural world through beautifully handcrafted gemstone bracelets. Each piece is made with heart, intention, and a sprinkle of Camden Market magic, waiting to become a part of your journey."