Brand Tone

Helpful and Customer-Oriented, Trustworthy and Secure, Practical and Accessible, Enthusiastic

Brand Values

• •Foco no cliente (Customer Focus)
• •Transparência (Transparency)
• •Inovação (Innovation)
• •Comprometimento (Commitment)
• •Qualidade (Quality)
• •Respeito (Respect)
• •Accessibility/Affordability
• •Practicality
• •Security

Best Practices

• •Always Prioritize the Customer's Needs and Perspective: Frame benefits around how the products solve a problem or improve the customer's life ("Facilitar a vida," "tornar o dia a dia mais prático"). Use "you" and "your" frequently.
• •Maintain a Helpful and Reassuring Voice: Emphasize support, security, and satisfaction guarantees. Use clear, straightforward language, avoiding overly technical jargon, especially given the "accessible to everyone" value.
• •Infuse Enthusiasm for "Finds": While being practical, let the excitement of discovering "incredible finds" shine through in product descriptions and promotional copy. Use positive and engaging adjectives.
• •Be Transparent and Trustworthy: Clearly state policies, delivery expectations, and how customer data is handled. Reinforce messages of security and ethical practices consistently.
• •Develop a Style Guide (even a simple one): Document key brand phrases (like their values in Portuguese and their English equivalents if targeting multiple languages), preferred terminology (e.g., "incredible finds," "practical solutions"), and the overall desired emotional impact of the copy. This will help ensure consistency across all written materials, regardless of who is writing.

Social Perception

The brand aims to be perceived as a reliable, customer-centric source for useful and affordable products, emphasizing a secure and satisfactory online shopping experience. They also want to be seen as a growing and innovative company.

Copy Examples

• •Discover Your Next Incredible Find! Practical solutions, amazing prices, all in one place. Shop now for a simpler, better day.
• •Tired of clutter? We listen. Find innovative and quality organizers to make your home life easier and more beautiful. Your peace of mind, delivered.
• •Your Daily Dose of Awesome: Incredible Deals on Life-Changing Gadgets!
• •At Achados Incríveis, we're committed to bringing you useful, high-quality products without the fuss. We believe in transparency, respect, and making your online shopping simple and secure. Let's make life easier, together!
• •Get an Exclusive First Look at Incredible Finds & Special Offers! Join our community for tips, new arrivals, and the quality service you deserve. We respect your inbox.