Brand Tone

The brand employs a dual tone adapted to the platform: Primary Tone (Website, LinkedIn) is Professional & Expert, using precise, technical, and confident language to communicate reliability and high standards. Secondary Tone (Instagram) is Personable & Passionate, more relaxed and enthusiastic, showcasing the people and pride in craftsmanship to humanize the brand.

Brand Values

• •Quality & Precision
• •Craftsmanship & Innovation
• •Team & Community
• •Reliability & Partnership
• •Aesthetics

Best Practices

• •Lead with Precision: Whether writing a technical description or a social media post, always start with accuracy. Use precise terms like "CNC-controlled," "laser-cut," and "WIG-welded" to reinforce expertise.
• •Balance "What" with "Who": Always connect the technical service ("what" we do) with the human element ("who" does it). Pair images of advanced machinery with photos of the skilled team operating it.
• •Adapt Formality to the Platform: Maintain the "Professional & Expert" tone for the website, LinkedIn, and official documents. Use the "Personable & Passionate" tone for Instagram and other social recruiting efforts to humanize the brand.
• •Emphasize Regional Roots: Consistently mention the "Made in Niederbayern" (Lower Bavaria) aspect. This builds trust, communicates a commitment to local quality, and strengthens the brand's identity as a key regional player.
• •Show, Don't Just Tell: Instead of saying "we deliver high-quality work," write copy that describes the results of that quality. For example, instead of "Durable balcony railings," use "Balcony railings engineered for decades of safety and timeless style."

Social Perception

Kuehberger Metalltechnik is perceived as a Highly Skilled Specialist, an expert in metal construction capable of handling complex and custom projects. It is also seen as a Respected Regional Employer, known for providing stable careers and apprenticeships, and a Mark of Quality, associated with durable, precise, and high-quality finished products.

Copy Examples

• •Precision in Metal. Perfection in Partnership. From advanced CNC machining to bespoke architectural metalwork, we deliver uncompromising quality for your most demanding projects.
• •From digital design to the final polish, this project was a true team effort! We're incredibly proud of the craftsmanship that went into every single weld and angle. This isn't just a staircase; it's a centerpiece. #Metallbau #Handwerk #MadeInNiederbayern #Teamwork
• •Investing in the future of metal technology. We are excited to announce the integration of a new 5-axis CNC system into our workflow. This advancement enhances our precision capabilities and allows us to offer our clients even more complex and efficient manufacturing solutions. #Innovation #CNC #Manufacturing #Metalltechnik
• •Do you speak metal? We do. We're looking for passionate craftspeople who value precision and teamwork. If you want to build more than just parts—but a career—join a team where your skills are celebrated. Apply now.
• •Your Vision, Forged in Steel. At Kuehberger Metalltechnik, we collaborate with architects and businesses to bring ambitious designs to life. Our end-to-end project management ensures your structural and aesthetic goals are met with precision, on time and on budget.