Tono de Marca

sincere, serene, appreciative, warm, gentle, respectful, educational, and narrative-driven, avoiding hard-selling for a soft, inviting approach.

Valores de Marca

• •Heritage and Craftsmanship
• •Purpose and Meaning
• •Community and Empowerment
• •Sustainability
• •Authenticity

Mejores Prácticas

• •Lead with the "Why," Not Just the "What": Always connect the product back to a core value. Instead of saying "Buy our new tray," say "Bring home a piece of a story." Frame products as conduits of meaning, heritage, and purpose.
• •Use Sensory and Emotive Language: Employ words that evoke feeling and touch, such as "whispers," "warmth," "quiet rhythm," and "deeply felt." This aligns with the brand's serene and sincere tone and helps customers feel a connection to the products before they even own them.
• •Champion the Artisans: Regularly feature the makers in your content. Share their stories, their process, and the community impact. This reinforces authenticity and the value of empowerment, making customers feel like part of a larger, positive movement.
• •Maintain a Calm and Appreciative Voice: The tone should never be urgent, pushy, or sales-driven. Use phrases like "thoughtfully curated," "we invite you to discover," and "thank you for supporting." This builds a respectful relationship with the audience.
• •Ensure Visual and Textual Harmony: The clean, warm, and minimalist aesthetic of the brand's visuals should be mirrored in the copy. Keep sentences clear, uncluttered, and purposeful. Let the high-quality images and the heartfelt text work together to tell a cohesive story.

Percepción Social

premium, niche, and heartfelt, perceived as a source for unique, high-quality home decor. It is seen as culturally rich, authentic, and ethically conscious, appealing with a clean, warm, and minimalist aesthetic.

Ejemplos de Copy

• •Where stories are shared and traditions begin. Our new Fleur Woven Abaca Placemats are handmade with purpose by artisans in the Philippines, turning every meal into a moment of connection. Bring the quiet rhythm of their craft to your table. #kubohome #madebyhand #storiesforhome
• •Fill your home with meaning. At kubo, every piece is handcrafted with natural materials and carries the soul of its maker. We partner with artisan communities to bring you decor that’s made with purpose and a deep respect for our planet. Discover the difference of handmade. [Shop Now]
• •Your Home, A Love Letter. Handcrafted pieces that whisper stories of heritage and heart. Discover our new collection.
• •Made by hand, with purpose. Meet the makers behind your favorite pieces.
• •The art of storage. Organize your space with the warm, natural texture of our handwoven baskets. Each one is a testament to generations of Filipino craftsmanship, designed to bring both beauty and function to your sanctuary. #homedecor #sustainablehome #artisanmade