Brand Tone

Warm & Welcoming, Artisanal & Quality-Focused, Aesthetically Pleasing & Trendy, Playful & Engaging, Urban & Sophisticated

Brand Values

• •Quality & Craftsmanship
• •Tradition & Innovation
• •Customer Experience & Coziness
• •Community
• •Passion

Best Practices

• •Embrace Warmth & Friendliness: Use inviting language. Words like cozy, homemade, love, fresh, delicious, treat, your, and welcome should be staples. Address the audience directly and make them feel part of the Babus community.
• •Highlight Quality & Craftsmanship: Consistently mention homemade, freshly baked, artisanal, quality ingredients, and the care that goes into preparing each item. Tell the story behind the food.
• •Stay Visually Descriptive (Aesthetic Appeal): Use words that evoke the sights, smells, and textures of the food and the ambiance. Appeal to the senses. Think golden-brown pastries, fluffy pancakes, rich aroma of coffee, sun-drenched corner.
• •Be Authentic & Passionate: Let the genuine love for baking and hospitality shine through. Share snippets of the Babus story, the family involvement, and the inspiration behind the brand. Avoid overly corporate or generic language.
• •Adapt to the Platform, Maintain Core Voice: While TikTok content might be more playful and Instagram more visually polished, the underlying values of quality, warmth, and an inviting atmosphere should remain consistent. The core message of a delightful, homemade experience should translate across all channels.

Social Perception

Highly Popular & Sought-After, Instagrammable & Trendy, Reliable for Quality, Growing & Evolving, Service Variability

Copy Examples

• •Headline: Your Daily Dose of Delicious. Handcrafted with Love, Served with a Smile. Body: Step into Babus, where every bite is a little piece of homemade happiness. From our freshly baked bread to Zurich's favourite brunch, we pour our heart into everything we create. Find your cozy corner and let us treat you. #BabusBakery #HomemadeGoodness #ZurichCafe
• •Headline: Brunch Goals? We Got You. ✨ Body: Weekend plans: sinking into a plush seat at Babus with a plate of our famous blueberry pancakes and a perfectly brewed Stoll coffee. Tag your brunch buddy who needs this! Reservations highly recommended. #BabusBrunch #ZurichFoodies #WeekendVibes
• •Headline: From Our Ovens, To Your Soul. Body: The secret ingredient? A whole lot of passion and the freshest local produce. Discover the taste of true craftsmanship in every cake, pastry, and hearty sandwich at Babus. What will be your treat today? #ArtisanBakery #SupportLocalZurich #SweetTreats
• •Headline: That Babus Glow. It's More Than Just Coffee. Body: It's the warm chats, the cozy corners, the aroma of fresh bakes, and that first sip that says 'everything's going to be alright.' Experience the Babus magic at one of our Zurich locations or bring us home with our online shop! #BabusExperience #ZurichCoffeeCulture #YourHappyPlace
• •Headline: Not Just Baked, But Created. Not Just Served, But Shared. Body: At Babus, we're more than a bakery; we're a family tradition of sharing joy through food. From our bustling coffeehouses to our new online treats delivered with a smile (sometimes in a Microlino!). Join our story. #BabusFamily #TraditionAndInnovation #ZurichEats