Brand Tone

Inspirational, educational, and community-oriented, professional yet approachable, with a blend of spiritual guidance, supportive, encouraging, informative, celebratory, consistently positive, aiming to uplift and empower.

Brand Values

• •Authenticity
• •Relevance
• •Inclusivity
• •Education
• •Community
• •Bridge-building

Best Practices

• •Always Root Content in Core Values: Every piece of copy, whether for social media, email, or the website, should reflect the core values of authenticity, relevance, and community. Before publishing, ask if the message aligns with these principles.
• •Maintain an Inspirational and Empowering Voice: Use positive language that uplifts the reader. Frame content around solutions, guidance, and the beauty of faith, rather than focusing solely on problems.
• •Adapt the Tone for the Platform, Not the Core Message: While the tone on TikTok may be more informal and direct than in an academic catalog, the underlying message of providing authentic and relevant Islamic knowledge should remain consistent.
• •Engage with the Community: Actively respond to comments and messages with the same supportive and educational tone. This reinforces the brand's commitment to serving its community and fosters a sense of belonging.
• •Highlight Authors and Their Stories: Regularly feature authors and their personal journeys. This not only promotes their books but also adds a human element to the brand, making it more relatable and reinforcing the value of diverse Muslim voices.

Social Perception

Overwhelmingly positive, regarded as a leading and reliable source for high-quality Islamic literature. Praised for authenticity, educational value, and its inspirational role. Seen as a vital resource for the Muslim community, providing spiritually enriching and culturally significant literature.

Copy Examples

• •Spark your child's imagination and deepen their love for their faith. Our new storybook, 'The Little Mosque Explorer,' takes young readers on an exciting adventure of discovery and friendship. Beautifully illustrated and full of heart, it's the perfect way to share the beauty of our traditions. #IslamicKidsBooks #Faith #Family
• •In a world of constant noise, find your center. 'Whispers of the Soul' is your guide to a more profound connection with the Divine through reflection and prayer. Rediscover peace and purpose in your daily life. #SpiritualJourney #IslamicWisdom #SelfReflection
• •Delve into the rich history of Islamic contributions to science. Our latest academic publication, 'The Golden Age of Innovation,' offers a comprehensive look at the scholars who shaped our world. An essential read for students, academics, and anyone interested in intellectual history. #IslamicHistory #AcademicExcellence #Knowledge
• •This Ramadan, nourish your soul with knowledge. For a limited time, enjoy 25% off our entire collection of inspirational and educational books. From timeless wisdom to contemporary voices, find the perfect companions for your month of reflection. #RamadanReads #IslamicBooks #SpecialOffer
• •Building a library of faith, one story at a time. At Kube Publishing, we are dedicated to sharing the diverse and inspiring voices of the Muslim experience with the world. Discover books that educate, enlighten, and empower. #KubePublishing #MuslimAuthors #ReadMore