Brand Tone

Passionate & Purpose-Driven, Authentic & Transparent, Empowering & Uplifting, Premium & Artisanal, Educational & Informative, Warm & Community-Oriented

Brand Values

• •Food Justice & Equity
• •Health & Wellness
• •Product Integrity & Quality
• •Sustainability & Regeneration
• •Self-Determination & Empowerment
• •Transparency & Authenticity
• •Joy & Transformation

Best Practices

• •Lead with Purpose: Always connect the product back to the "why." Whether it's a new flavor or a community event, weave in the brand's core values of food justice, health, and empowerment. This reinforces the "more than just ice cream" perception.
• •Embrace Storytelling: Share the founders' journey, the stories behind the "Warrior Goddess" flavor inspirations, or the impact of their community initiatives. Authentic narratives resonate deeply and build connection.
• •Use Empowering & Positive Language: Words like "liberation," "joy," "restore," "awaken," "transform," and "vibrant" should be staples in the brand's vocabulary, reflecting its uplifting mission.
• •Be Transparent & Educational: Continue to educate the audience about the benefits of kubé's ingredients and methods (e.g., fresh-pressed, no sodium metabisulfite) and the issues kubé is addressing in the food system. This builds trust and highlights the brand's integrity.
• •Engage the Community Authentically: Foster a two-way conversation on social media. Highlight customer experiences (with permission), ask questions, and respond thoughtfully. This reinforces the warm, community-oriented aspect of the brand. Show, don't just tell, how kubé is active in and supportive of its Oakland community.

Social Perception

High-Quality Innovator, Mission-Driven Champion, Authentic & Trustworthy, More Than Just Ice Cream, Premium Product

Copy Examples

• •Headline: Taste the Revolution. Experience kubé. Body: This isn't just nice cream. It's a spoonful of change. Crafted from fresh, organic, cold-pressed coconut cream and real ingredients, kubé is pure indulgence with a purpose. Taste the vibrant flavors, feel the creamy texture, and join us in building a more just and joyful world. #KubeNiceCream #FoodJustice #VeganDelight
• •Headline: Liberation in Every Scoop. Body: Tired of non-dairy desserts that compromise on taste or values? Kubé is your awakening. We handcraft our full-fat coconut nice cream to be intensely flavorful and incredibly creamy, all while championing regenerative agriculture and economic equity. This is what freedom tastes like. Find your flavor today. #PlantBasedPerfection #OaklandMade #EatKube
• •Headline: Real Ingredients. Real Impact. Real Nice Cream. Body: At kubé, we say NO to artificial anything and YES to vibrant, organic goodness. We crack our own coconuts and never use chemical preservatives, because you deserve the best. Every scoop supports fair wages, community health, and a healthier planet. Indulge consciously. #OrganicGoodness #DairyFree #KubeValues
• •Headline: More Joy. More Justice. More kubé. Body: Inspired by warrior goddesses and a passion for positive change, kubé nice cream is here to elevate your senses and uplift communities. Experience flavors as bold and authentic as our mission. What warrior goddess flavor will you choose today? #WarriorGoddessPower #NiceCream #TasteTheTransformation
• •Headline: The Future of Dessert is Here. And it's Deliciously kubé. Body: We're redefining what plant-based ice cream can be: unbelievably creamy, bursting with fresh flavors, and made with an unwavering commitment to social and environmental well-being. Join the kubé movement – where every bite is a step towards a better world. #VeganIceCream #SustainableSweets #KubeLove