Brand Tone

Aspirational, artistic, and culturally rich, using evocative and celebratory language like "handcrafted," "heritage," "artisans," and "regal" to convey luxury and authenticity, while maintaining a friendly and engaging voice.

Brand Values

• •Artisan Support and Heritage Preservation
• •Authenticity and Craftsmanship
• •Cultural Fusion
• •Customer Celebration

Best Practices

• •Lead with the Story: Always connect the product back to its origins. Mention the artisans, the traditional techniques, or the cultural inspiration behind the design to reinforce the brand's core values.
• •Use Evocative and Sensory Language: Employ words that paint a picture of luxury, tradition, and artistry. Terms like "meticulously," "vibrant," "heritage," "regal," and "handcrafted" will maintain the aspirational tone.
• •Emphasize "Handcrafted" over "Handmade": "Handcrafted" suggests a higher level of skill, artistry, and craftsmanship, aligning better with the brand's premium positioning.
• •Celebrate the Customer's Individuality: Frame the jewelry not just as an object, but as a form of self-expression that enhances the wearer's personal style and story.
• •Maintain a Consistent Voice Across All Platforms: Whether on the website, social media, or in an email, the tone should always be warm, authentic, and culturally rich, ensuring a cohesive brand experience.

Social Perception

KUAK is perceived as a unique and authentic brand offering more than just accessories. It is associated with high-quality, handcrafted items that carry a story, resonating with consumers drawn to artistry, cultural preservation, and meaningful statement pieces.

Copy Examples

• •Drape yourself in stories of regality. Our handcrafted Maharani necklace isn't just an accessory; it's a piece of heritage, meticulously brought to life by our skilled artisans. Wear the legacy. #KUAKJewellery #HandcraftedLuxury #Maharani
• •Your special day deserves a touch of timeless tradition. From Haldi to the main event, let us create custom jewelry that tells your unique love story. Explore our bespoke bridal collections. #KUAKBride #CustomJewelry #WeddingHeirloom
• •Unleash your inner wanderer. Our Boho Safari earrings blend tribal-inspired designs with modern flair, perfect for the free-spirited soul. Handcrafted with intention. #BohoChic #ArtisanJewelry #KUAKStyle
• •Introducing the Noor Collection: Where intricate workmanship meets contemporary grace. Each piece is a testament to the timeless beauty of Indian craft, designed for the modern woman. Discover the glow. #NoorByKUAK #ArtisanMade #Heritage
• •A story in every piece. We believe the jewelry you wear should be as unique as you are. That's why we partner with artisans to bring you designs that honor tradition and celebrate individuality. Thank you for being part of our story. #KUAKCommunity #HandcraftedWithLove