Brand Tone

Adaptable, customer-focused, and trustworthy. Aim for a tone that acknowledges the 'TikTok made me buy it' trend while emphasizing reliability and value.

Brand Values

• •Customer satisfaction
• •Transparency
• •Value
• •Reliability
• •Uniqueness

Best Practices

• •Monitor customer comments and reviews to understand brand perception.
• •Refine tone and messaging based on customer feedback.
• •Address customer needs and language in all communications.
• •Prioritize strategies for gathering and displaying customer reviews.
• •Develop a unique brand story to differentiate Konista from other online shops.

Social Perception

Aim to shift perception from 'another online shop' to a trusted source for unique and valuable products, backed by positive customer experiences and transparent practices.

Copy Examples

• •"See what everyone's raving about! Get your hands on the latest viral gadgets."
• •"We're not just another online store. We carefully select products that solve your everyday problems and bring you joy."
• •"Your satisfaction is our top priority. Read what other customers are saying about our products."
• •"Discover unique finds and must-have items that you won't find anywhere else."
• •"Shop with confidence. We offer easy returns and dedicated customer support."