Brand Tone

Friendly and Approachable, Convenience-Oriented, Value-Driven, Enthusiastic

Brand Values

• •Variety/Selection
• •Convenience
• •Accessibility
• •Value for Money
• •Customer Satisfaction (implied)

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., friendly, helpful, enthusiastic, practical), "do's and don'ts" for language, and examples. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. For "Cantinho Certo," this seems to be a broad audience in Brazil looking for variety and value. Tailor the language, cultural references (if any), and complexity to resonate with them.
• •Use Consistent Language and Terminology: If you call your customers "shoppers" in one place, use that consistently rather than switching to "clients" or "patrons" elsewhere, unless there's a strategic reason. This applies to product descriptions and calls to action as well.
• •Train Your Team: Ensure that everyone involved in writing copy, from product descriptions to social media updates to customer service emails, understands and can apply the brand's tone of voice. Regular refreshers can be helpful.
• •Review and Audit Regularly: Periodically review all customer-facing copy (website, ads, emails, social media) to ensure it aligns with the defined brand tone. This helps catch inconsistencies and refine the voice as the brand evolves.

Social Perception

General E-commerce Store, Dependent on Product and Service Quality, Potentially Appeal to Bargain Hunters

Copy Examples

• •Welcome to Cantinho Certo! 🎉 Your happy corner for amazing finds and unbeatable deals. Enjoy FREE shipping anywhere in Brazil!
• •Tired of kitchen chaos? Make meal prep a breeze with our [Product Name]! ✨ Simple, smart, and designed to give you back your precious time. Get yours today and rediscover the joy of cooking!
• •Hello, awesome shoppers! 👋 Fresh new goodies have just landed at Cantinho Certo! From must-have home essentials to the coolest gadgets, find your next favorite thing right here. Shop now and snag a special launch discount!
• •🎁 A little something special from Cantinho Certo just for you!
• •At Cantinho Certo, we believe everyone deserves to find exactly what they need (and a few things they love!) without breaking the bank. We're your friendly online spot for great products, happy prices, and the convenience of shopping from home. Come on in, the right corner is waiting for you!