Brand Tone

friendly, supportive, enthusiastic, and community-focused. Accessible and passionate about crafting. Energetic and fun. Relatable and family-oriented

Brand Values

• •Quality
• •Affordability
• •Customer Support & Service
• •Empowering Creativity
• •Family & Passion
• •Accessibility

Best Practices

• •Embrace Enthusiasm & Positivity: Use exclamation points appropriately, positive adjectives (e.g., "amazing," "vibrant," "stunning"), and an overall upbeat tone to reflect passion for crafting.
• •Be Approachable and Friendly: Use conversational language, address the audience directly (e.g., "you," "your," "crafters"), and incorporate emojis where platform-appropriate to foster a sense of connection. Phrases like "Hey Crafty Friend!" or "We're here to help!" reinforce this.
• •Highlight Community and Support: Regularly feature customer creations (with permission), ask engaging questions, and use inclusive language like "our community" or "fellow crafters." This builds on their perceived value of supporting others.
• •Emphasize Solutions and Empowerment: Focus on how the products help customers achieve their creative goals. Use action-oriented language that inspires (e.g., "Spark your creativity," "Unleash your inner artist," "Level up your craft game").
• •Maintain a Helpful and Informative Stance: While friendly, ensure copy also provides clear information about products, processes (like DTF application), and offers. Being a reliable source of information builds trust and aligns with their value of customer service.

Social Perception

Positive. Community-Oriented. Supportive of Small Businesses & Crafters. Knowledgeable

Copy Examples

• •✨ Spark your creativity! ✨ Our NEW collection of vibrant tumbler blanks has just landed! 😍 Perfect for your next sublimation masterpiece. High-quality, amazing prices, and ready to make your designs POP! Tag a fellow crafter who needs these! #KTCrafts #SublimationBlanks #CraftersGonnaCraft #NewArrival #SupportSmall
• •🎨 Stop dreaming, start CREATING! 🚀 Our easy-to-use DTF transfers are here to bring your boldest designs to life on ANY fabric! From tees to totes, get vibrant, durable prints every time. Got questions? Our friendly team is here to help you get started! Shop now and let's make something amazing together! [Link to website] #DTFTransfers #KTSublimation #CustomCreations #CraftCommunity #FamilyBusiness
• •Level up your craft game! 🚀 Watch how easy it is to get stunning results with our premium DTF prints! ✨ Got a project in mind? We’ve got the supplies! 😉 #DTFPrinting #CraftHack #SublimationTikTok #KTBlanks #DIYCrafts #SmallBizSupplies #HoustonCrafters
• •Your Creative Journey Starts Here! 🎉 Enjoy 15% OFF all sublimation blanks this week! We believe everyone deserves to create, and we're passionate about providing top-quality supplies without breaking the bank. Happy crafting from our family to yours! #KTDeals #SublimationSale #CraftSupplies #AffordableCrafting
• •Hey Crafty Friend! 👋 Just a little note from the KT Sublimation family to say THANK YOU for being part of our amazing community! We love seeing your incredible creations. This week, we're shining a spotlight on [Customer's Project/Testimonial]. Plus, don't miss our latest arrivals – perfect for unleashing your inner artist! [Link to New Arrivals]