Brand Tone

aspirational and enchanting

Brand Values

• •Accessibility
• •Quality
• •Emotional Connection
• •Everyday Luxury

Best Practices

• •Focus on Emotion and Experience: Consistently use evocative language that ties the fragrances to feelings, memories, and aspirations. Instead of just listing notes, describe the mood the scent creates.
• •Emphasize "Inspired By," Not "Identical To": While the selling point is the similarity to designer perfumes, use phrases like "inspired by," "an homage to," or "our interpretation of" to maintain transparency and manage expectations. This builds trust and avoids potential legal issues.
• •Highlight Quality and Longevity: Address potential customer concerns by proactively mentioning the high concentration and lasting power of the fragrances in your copy. Use testimonials if they become available.
• •Maintain a Consistent, Enchanting Voice: Whether writing for the website, an email, or a product description, the voice should remain consistently romantic, aspirational, and slightly playful. Avoid overly technical jargon.
• •Develop a Brand Story: Create a narrative around the brand, even if it's primarily a reseller. This could be about the founder's passion for perfume, the "art of fragrance," or the belief that everyone deserves to feel luxurious. This story should be woven into all communications to build a stronger brand identity.

Social Perception

The brand is generally seen as a provider of "dupes" or "imitation" perfumes. Positive feedback highlights high-quality, long-lasting, and similar scents to original designer fragrances, offering excellent value. Negative reviews mention inconsistent quality or longevity for some scents. Direct social perception of KTHMILLESIMEPARFUMS as a distinct entity is minimal due to lack of social media presence.

Copy Examples

• •Evoke your most cherished moments. Discover fragrances inspired by iconic scents, crafted to leave a lasting impression. Your signature scent awaits.
• •An audacious blend for the one who owns the night. Inspired by timeless elegance, this fragrance is a statement of confidence. With notes of [Note 1] and [Note 2], it’s the perfect final touch before an unforgettable evening.
• •A Little Magic for Your Everyday. Why reserve luxury for special occasions? Find the scent that makes you feel extraordinary, any day of the week. Explore our collection of irresistibly crafted perfumes.
• •The season of giving is here. Treat yourself or a loved one to the gift of unforgettable fragrance. For a limited time, enjoy [Discount]% off our entire collection. The perfect scent at the perfect price.
• •At KTHMILLESIMEPARFUMS, we believe that a beautiful fragrance is more than just a scent—it's a memory, a feeling, a touch of magic. That's why we offer an exclusive collection of perfumes, inspired by the world's most beloved designers and produced with high-quality ingredients by CHOGAN. Our mission is to make luxury accessible, allowing you to build a wardrobe of fragrances that tells your unique story.