Tono de Marca

A bifurcated tone, shifting between enthusiastic and passionate (for product curation), playful and fan-oriented (for K-drama/K-pop content), and informative and aspirational (for product features).

Valores de Marca

• •Authenticity & Quality
• •Curation
• •Transparency
• •Inclusivity
• •Customer-Centricity

Mejores Prácticas

• •Bridge the Two Worlds: Create content that explicitly links the love for K-culture with the benefits of K-beauty.
• •Maintain Authenticity: Ensure all copy, especially product descriptions, is detailed, transparent about ingredients, and avoids making unsubstantiated claims. This builds trust with a knowledgeable K-beauty audience.
• •Use Fan-Language Authentically: When creating content for the K-drama/K-pop audience, use slang and references (e.g., "bias," "maknae," "oppa") correctly and naturally to show genuine understanding, rather than just capitalizing on trends.
• •Develop a Unified "Enthusiast" Voice: Whether talking about a drama or a serum, the underlying tone should be one of genuine passion and excitement. The copy should feel like it's coming from a friend who is an expert in all things Korean culture and beauty.
• •Encourage and Showcase User-Generated Content: Actively solicit reviews and social media tags from customers. Highlighting real user experiences will build social proof and generate a more authentic perception than brand-created content alone. This will be crucial in overcoming the current lack of social engagement.

Percepción Social

The current perception is primarily shaped by the brand's own content, seen as an entertainer by K-drama/K-pop fans due to relatable content, but less developed as a K-beauty retailer due to limited independent reviews and low visibility.

Ejemplos de Copy

• •Your journey to radiant, healthy skin starts here. We've traveled to the heart of Seoul to bring you the Youlief Aqua Sun Cream. This isn't just sunscreen; it's a lightweight, vitamin-infused shield that feels like nothing and protects from everything. Dive into authentic Korean beauty.
• •The only drama we need is in our watchlist, not our skincare routine. 😉 #kdrama #kbeauty #skincare
• •Unlock the Secrets of Korean Glass Skin ✨Tired of dull skin? At KSWOONIES, we're passionate about bringing you authentic, high-quality K-beauty that delivers a glow. Explore our curated collection, from soothing vegan sunscreens to hydrating serums. Your best skin is waiting.
• •Glow Like Your Bias. From concert nights to everyday radiance, get that idol-worthy glow with our curated K-beauty essentials. Authentic, effective, and straight from Korea. Shop the routine.
• •Meet your new holy grail: the PURITO Oat-in Calming Gel Cream. Perfect for sensitive skin and your everyday glow-up. Tap to shop! #koreanskincare #purito #sensitiveskin