Brand Tone

Professional, Authoritative, and Supportive

Brand Values

• •Quality and Durability
• •Expertise
• •Effectiveness
• •Accessibility

Best Practices

• •Lead with the Solution, Not Just the Product: Frame every piece of content around solving a specific, often stressful, problem for the customer (e.g., "Last van een vochtige kelder?" - "Suffering from a damp basement?").
• •Use the "Expert" Lexicon: Consistently use words like "specialist," "professional," "systeem" (system), "oplossing" (solution), "bewezen" (proven), and "duurzaam" (durable/sustainable) to reinforce brand authority.
• •Educate Before Selling: Prioritize creating and referencing guides, how-to articles, and videos. This builds trust and proves the brand's expertise, making the sale a natural consequence of the value provided.
• •Maintain a Direct and Clear Tone: Avoid jargon where possible, but when using technical terms (e.g., "kristalliserend," "capillair"), explain what they mean for the customer's benefit. The goal is clarity and empowerment, not confusion.
• •Leverage a "Problem-Agitate-Solve" Framework: Structure copy by first identifying the customer's problem (a leaking wall), agitating it by explaining the consequences (structural damage, mold), and presenting the Köster product as the definitive solution. This classic framework is highly effective for a problem-solving brand.

Social Perception

The public perception of Köster Afdichtingssystemen is that of a high-end, reliable, and technically superior brand. Customers and partners view it as a go-to source for challenging waterproofing jobs. The association with German manufacturing and a long history in the market builds significant trust. While it may be perceived as more expensive than generic hardware store brands, this is justified by its positioning as a permanent, professional-grade solution.

Copy Examples

• •Stop Moisture Problems Permanently. Köster's Professional Sealing Systems, Now Available Online.
• •Effective protection against water pressure from the inside. Köster NB 1 Grey is a cementitious, crystallizing sealing slurry that penetrates deep into the capillary pores of the concrete. Ideal for waterproofing basements, water tanks, and foundations with guaranteed durability. Trust the proven technology of Köster for a waterproof solution.
• •With over 35 years of experience in protecting structures, from historic monuments to modern data centers, Köster Sealing Systems now brings that same professional quality to your home. We believe in delivering a definitive solution, backed by expert advice.
• •Advice from the Specialist: Waterproofing Your Basement in 5 Steps.
• •Rising damp is a persistent problem that can damage the structure of your home. In this article, we analyze the cause and provide a detailed step-by-step plan to effectively combat the problem with the Köster Crisin 76 system, for a permanently dry result.