Brand Tone

Practical, Solution-Oriented, Trustworthy, Reassuring, Friendly, Approachable, Slightly Playful/Intriguing

Brand Values

• •Financial Empowerment & Goal Achievement
• •Quality & Innovation
• •Customer Satisfaction
• •Simplicity & Effectiveness
• •Family & Well-being

Best Practices

• •Incorporate Social Proof and Trust Signals: Regularly feature testimonials (with permission), positive statistics, and reminders of guarantees to reinforce trustworthiness and product effectiveness.
• •Maintain a Relatable, "Family-Friendly" Voice: Even when discussing finances, keep the tone warm and approachable, as if offering advice from one family to another.
• •Explain the "Why" Behind the Method: Briefly touch upon the psychological benefits or the Kakeibo principle to add credibility and intrigue, positioning the product as more than just a box, but a smart system.
• •Highlight Ease of Use and Practical Benefits: Focus on how the products make saving money or completing household tasks simple and effective.
• •Use Intriguing Language Sparingly: Sprinkle in playful terms like "Kousely Magic" to add interest, but avoid being overly gimmicky.

Social Perception

Perceived as a trustworthy and effective savings tool, especially for families and teaching kids about money management. Customers report positive experiences and achieving their financial goals.

Copy Examples

• •Join 10,000+ Aussies already saving smarter!
• •It’s not magic, but our customers think it’s pretty close!
• •With our 30-day guarantee, what do you have to lose (besides bad spending habits)?
• •Kousely: From family to families, helping you achieve your financial goals.
• •Unlock the psychological hack to saving money with our Kakeibo-method piggy bank.