Brand Tone

Professional, Compassionate, Expert, Trustworthy, Confidential, Multilingual & Accessible, Systemic & Holistic

Brand Values

• •Well-being: Focused on improving mental health and providing personalized support.
• •Expertise & Continued Learning: Indicated by specialized training (e.g., penitentiary psychiatry, migratory issues, penal expertises).
• •Accessibility & Inclusivity: Offering trilingual services and experience with diverse populations.
• •Collaboration: Works closely with interpreters and judicial authorities when needed.
• •Integrity & Professionalism: Adherence to medical ethics and standards.

Best Practices

• •Always Prioritize Professionalism and Empathy: Language should be respectful, understanding, and medically accurate, reflecting the serious nature of mental health while remaining approachable.
• •Emphasize Expertise and Qualifications Clearly but Accessibly: Mention specializations (e.g., systemic therapy, experience with specific issues) without overwhelming the reader with jargon. Explain complex terms if necessary.
• •Maintain a Patient-Centered Approach: Focus copy on the patient's needs, feelings, and potential benefits from the service. Use "you" and "your" to create a direct connection.
• •Ensure Cultural Sensitivity and Inclusivity: Highlight multilingual capabilities and experience with diverse backgrounds as a key strength. Ensure all communications are respectful of cultural differences.
• •Be Consistent Across All (Future) Platforms: Whether it's website copy, brochures, or any potential future social media, the tone should remain consistent to build trust and a recognizable brand identity. Regularly audit content to ensure alignment.

Social Perception

Qualified, experienced, and specialized medical professional in mental health. Credible due to association with Edelweiss Clinic. Trilingual capability seen as a significant asset, enhancing accessibility and patient comfort.

Copy Examples

• •Headline: "Expert and Compassionate Support for Your Mental Well-being. Tricare for Your Mind in [City/Region]." Copy: "Dr. Sarah Spreng offers specialized psychiatric and psychotherapeutic care with a systemic approach. Whether you're facing individual challenges, couple dynamics, or family issues, find a path to understanding and healing. Services available in French, German, and Italian."
• •Service Snippet (e.g., for a directory): "Dr. Sarah Spreng, FMH Specialist in Psychiatry & Psychotherapy. Personalized therapy for adults, couples, and families. Experienced in diverse mental health needs, including migrant-related stress and penitentiary psychiatry support. Confidential and empathetic care."
• •About Section Teaser: "Understanding your unique story is the first step. Dr. Sarah Spreng provides a safe, professional space to explore your mental health, offering tailored therapy solutions that respect your individual context and language (FR | DE | IT)."
• •Informative Post Idea (if social media were active): "Understanding Systemic Therapy: It's about seeing the bigger picture of your well-being – your relationships, environment, and personal history all play a role. This approach helps us work collaboratively towards lasting positive change. #MentalHealth #SystemicTherapy #WellbeingJourney #[RelevantCity]"
• •Contact/Call to Action: "Ready to take the next step? Contact us for a confidential consultation with Dr. Sarah Spreng. Personalized mental health care designed to support your journey to a more balanced life."