Brand Tone

Enthusiastic, Passionate, Friendly, Approachable, Community-Oriented, Knowledgeable, Resourceful

Brand Values

• •Passion for LEGO®
• •Community Building
• •Customer Service & Satisfaction
• •Accessibility & Inclusivity
• •Giving Products a "New Life"
• •Nostalgia & Fun

Best Practices

• •Be Genuinely Enthusiastic: Let your passion for LEGO® shine through in all communications. Use exclamation points appropriately, share exciting news, and engage with customer enthusiasm.
• •Prioritize Community: Frame communications around the shared love of LEGO®. Encourage interaction, highlight customer builds (with permission), and promote community events prominently.
• •Keep it Friendly and Approachable: Use a conversational style. Address your audience directly (e.g., "LEGO® fam," "fellow brick enthusiast"). Avoid overly formal language. Showcase your staff's friendly faces and expertise.
• •Showcase Knowledge, Don't Just Tell: Instead of just saying you're experts, demonstrate it through informative posts about specific sets, building techniques, or the history of certain LEGO® pieces. TikTok Q&As are great for this.
• •Emphasize Inclusivity and Value: Highlight that you offer options for everyone, from serious collectors to casual builders, including used items, trade-ins, and individual parts. This reinforces the idea that LEGO® is for everyone.

Social Perception

A Haven for LEGO® Lovers, Friendly and Welcoming, Community Hub, Knowledgeable Resource, Locally Owned Gem

Copy Examples

• •Instagram Post (New Arrival): Brick-tastic news! 🎉 The [Specific LEGO® Set Name] just landed at Krystle's Brick Shop! Whether you're a seasoned builder or just starting your LEGO® journey, this set is pure joy. Swing by and let our awesome team help you find your next adventure! #KrystlesBrickShop #LEGONewArrival #SanAntonioLEGO #BrickLovers
• •Facebook Event Promotion (Parent's Night Out): Parents, need a night off? We've got you covered! 🤩 Join us for Parent's Night Out on [Date] from [Time] to [Time]. Your little builders get dinner, a movie, popcorn, and LEGO® fun to take home, all for just $35! Sibling discounts available. Call us at (210) 908-9939 to book a spot – they go faster than a speeding X-Wing! #KrystlesBrickShop #ParentsNightOut #SATXKids #LEGOFun #CommunityEvent
• •TikTok Video Script (Highlighting a Rare Find): (Upbeat, trending music) Staff member Ethan: 'Hey LEGO® fam! Ethan here from Krystle's Brick Shop. You WON'T BELIEVE what just came through our doors! 🤯 Check out this [Rare Minifigure/Set Name] – a true collector's dream! Want to know its story or how much it's worth? Drop your questions in the comments! 👇 #KrystlesBrickShop #RareLEGO #LEGOHaul #CollectorLife #SanAntonioToys'
• •Website "About Us" Snippet: More than just a store, Krystle's Brick Shop is a community built on a shared passion for LEGO®. Founded by Krystle Zwoll, a lifelong fan who grew up right here in Schertz, we're dedicated to helping you find that perfect set, rare minifigure, or handful of bricks to complete your masterpiece. We buy, sell, trade, and love to give LEGO® a new life! Come share your excitement with us!
• •Promotional Email Subject Line: Rediscover Your LEGO® Spark at Krystle's! ✨ Body Snippet: Hello fellow brick enthusiast! Whether you're hunting for a long-lost set from your childhood or the latest LEGO® release, Krystle's Brick Shop is your happy place. We've got thousands of new and pre-loved sets, countless minifigures, and a friendly team ready to chat all things LEGO®. Come build some joy with us!