Brand Tone

welcoming, inspiring, passionate, educational, and community-focused

Brand Values

• •Wellness and Serenity
• •Authenticity and Quality
• •Education and Inspiration
• •Community
• •Accessibility
• •Passion
• •Natural Power

Best Practices

• •Speak from Passion and Authenticity: Let the genuine love for crystals and wellness shine through. Share personal insights (like the founder's story) to connect on a human level.
• •Be Inclusive and Welcoming: Use language that invites everyone, regardless of their experience with crystals. Avoid overly technical jargon without explanation. Emphasize the supportive community aspect.
• •Educate and Inspire: Position copy not just to sell, but to inform and uplift. Explain the potential benefits and uses of products in a clear and engaging way.
• •Maintain a Positive and Uplifting Voice: Focus on serenity, wellness, growth, and the "magical" aspects of the crystal world. Even when discussing challenges crystals can help with, frame it with hope and solutions.
• •Foster Community and Connection: Encourage interaction, ask questions, and use calls to action that invite people to join conversations, live events, or share their experiences. Highlight the "Crystal Whisperers" as a friendly resource.

Social Perception

knowledgeable and passionate source for crystals and wellness products

Copy Examples

• •Discover the gentle energy of Rose Quartz and invite more love into your life. Our handpicked crystals are more than just beautiful stones; they are companions on your journey to inner peace. Let us help you find the perfect crystal to nurture your spirit. #KrystallizedWellness #CrystalHealingJourney
• •New to crystals? Welcome! We believe everyone deserves a little magic in their life. Explore our beginner-friendly collection and join our supportive community to learn how these natural wonders can bring serenity and balance to your everyday. Got questions? Our Crystal Whisperers are here to guide you! #CrystalsForBeginners #KrystallizedCommunity
• •Feel that spark? That's the vibrant energy of our latest Citrine arrivals! Perfect for manifesting abundance and joy. Each piece is chosen with love and intention. Tune into our Facebook Live this Thursday at 7 PM AEST to see them sparkle and learn more! #KrystallizedMagic #PositiveVibesOnly
• •Beyond their beauty, crystals carry ancient wisdom and healing vibrations. At Krystallized, we're passionate about sharing this knowledge with you. Explore our blog for tips on using crystals for meditation, energy clearing, and creating a harmonious home. #LearnWithKrystallized #CrystalEducation
• •Unearth your inner strength and find your calm with Krystallized. Our carefully curated collection of crystals and wellness treasures is here to support your journey to a more balanced and harmonious life. You are welcome here. Let the journey begin, one crystal at a time. #YourGatewayToSerenity #KrystallizedAU