Brand Tone

Personal and Approachable, Passionate and Enthusiastic, Customer-Centric and Appreciative, Informative and Guiding

Brand Values

• •Customer Satisfaction
• •Quality and Authenticity
• •Passion for Fragrance
• •Personal Connection/Family Business
• •Generosity

Best Practices

• •Embrace the Founder's Voice: Continue to weave Krystal's personal story and passion into communications. Use 'I' and 'we' to maintain a personal, family-business feel.
• •Prioritize Customer Interaction: Respond to comments and messages with the same warmth and helpfulness praised in reviews. Encourage dialogue.
• •Highlight 'Behind the Scenes': Share insights into the selection process, the joy of discovering new fragrances, or even the 'human' side of the business to reinforce approachability.
• •Maintain Generosity: Consistently promote and deliver on the 'free sample with every order' promise, as this is a key part of the positive perception.
• •Be Transparent and Human: Continue the honest approach mentioned in the 'About Us' section regarding striving for excellence while acknowledging the possibility of mistakes. This builds trust and reinforces the brand's down-to-earth nature.

Social Perception

Highly Positive Customer Service, Trusted Source for Niche Fragrances, Personal Touch Appreciated, Good Value and Selection

Copy Examples

• •Website Banner: From our family to yours, discover a world of unique scents. At Krystal Fragrance, every bottle tells a story, and we're here to help you find yours. Enjoy a special sample with our compliments, with every order!
• •Instagram Post: Just unboxed a new collection we're absolutely OBSESSED with! ✨ We can't wait for you to experience these artisanal gems. Have a question about a note or a memory a scent evokes? Krystal is always here to chat all things fragrance! Drop us a DM or text us – we love hearing from you! (Link in bio for olfactory adventures!) #KrystalFragrance #NichePerfume #ScentStory #FragranceCommunity
• •Product Description Snippet: More than just a perfume, this is an experience curated with passion. We believe [Fragrance Name] will not only delight your senses but become a cherished part of your personal scent journey. As always, we’re excited for you to try it and are including a little extra sample magic with your order!
• •Email Newsletter Opening: Hello fellow fragrance lover! Krystal here, and I'm so excited to share some incredible new arrivals that have personally captivated me. We're a small family business built on a deep love for unique scents, and our biggest joy is sharing that passion with you.
• •Facebook Ad: Tired of the same old scents? Dive into the extraordinary world of Krystal Fragrance. We handpick unique artisanal and niche perfumes just for you, because we believe everyone deserves to feel special. Experience our personal touch and renowned customer care – plus a free sample tailored to your taste with every purchase! Shop now and find your new signature.