Brand Tone

empowering, friendly, and solution-oriented

Brand Values

• •Empowerment
• •Comfort
• •Thoughtful Design
• •Authenticity
• •Quality

Best Practices

• •Lead with Empowerment: Every piece of copy should reinforce the core message of "Comfort that empowers." Use active, confident language that speaks to freedom, choice, and self-assurance.
• •Tell the Founders' Story: Regularly weave the origin story into your marketing. It’s a powerful tool for building authenticity and a personal connection with your audience. Mentioning it in "About Us" sections, emails, and occasional social posts reinforces the brand's "why."
• •Focus on the "Why," Not Just the "What": Instead of just saying "padded top," explain why it's better: "so you don’t have to worry about uncomfortable bras and visible elastic straps anymore." Frame products as solutions to common frustrations.
• •Use Customer Language: Incorporate words and phrases from your positive reviews into your copy. Using terms like "super comfy," "perfect fit," and "amazing quality" makes your claims more credible and relatable.
• •Maintain a Consistent Visual and Verbal Aesthetic: Ensure that the friendly, clean, and empowering tone is reflected not just in words but also in the high-quality, soft-lit photography and clean design used across all platforms. The visual and verbal identity should always feel united.

Social Perception

The brand is viewed as a revolutionary and pioneering small business that provides a much-needed solution for women's comfort wear. Customers see the brand as trustworthy, with products that are high-quality, comfortable, and stylish. Testimonials often use words like "amazing," "perfect fit," "soft fabric," and "stunner," highlighting deep satisfaction with the purchases. The brand has successfully garnered a vast base of customers who believe that customer satisfaction is as important as the products themselves.

Copy Examples

• •Redefine Your Comfort Zone. That feeling when you can finally ditch the underwire without a second thought. Our bramisoles are designed for living in, providing the support you need with the softness you deserve. Ready to forget you're wearing anything at all? #ComfortThatEmpowers #KrynandMoey #NoBraDayEveryday
• •The Freedom of Choice. Remember when you had to choose between comfort and style? We didn’t like that either. That’s why we created our line of bramisoles and co-ord sets—so you never have to compromise. Experience the blend of thoughtful design and empowering comfort that started with a simple idea between two best friends. Shop the collection and find your new favorite basic.
• •Your All-Day, Everyday Essential. From morning coffee to evening wind-down, KrynandMoey moves with you. Our padded tops are the ultimate bra alternative, blending seamless support with a fashion-forward look. Join the thousands of women who have said goodbye to uncomfortable bras for good. Discover the difference.
• •It’s Time to Break Up With Your Bra. Engineered for support, designed for style. Feel the difference of our signature CellSoft™ fabric and say hello to your new go-to top for every occasion.
• •Effortless Style, Unbeatable Comfort. Meet your new weekend uniform. Our linen co-ord set, paired with the signature Miami bramisole, is the epitome of relaxed sophistication. Breathable, durable, and unbelievably soft, this three-piece set is designed to make you feel as good as you look. Padded for your comfort, you can go from brunch to the boardwalk without ever thinking about your bra.