Brand Tone

Empowering, Confident, Quality-Conscious, Personal, Accessible Luxury

Brand Values

• •Self-Expression & Individuality
• •Quality & Durability
• •Empowerment
• •Timeless Style
• •Sustainability
• •Black-Owned Pride

Best Practices

• •Maintain an Empowering Voice: Consistently use language that uplifts, affirms, and makes the customer feel confident and regal. Words like 'queen,' 'reign,' 'power,' 'declare,' and 'celebrate' should be staples.
• •Highlight Quality and Durability: Continuously reinforce the benefits of the materials (anti-tarnish, water-resistant, hypoallergenic, sustainable) to build trust and justify the purchase.
• •Emphasize Personalization: Showcase the uniqueness of custom designs. Use customer stories or examples of custom pieces (like handwriting jewelry) to illustrate the emotional connection.
• •Visual Storytelling Congruence: Ensure visuals (photography, videography) match the tone – clean, elegant, modern, and aspirational, often showcasing the jewelry in everyday and special occasion contexts.
• •Engage as Royalty: Interact with the community (comments, DMs) in a way that is respectful, appreciative, and reinforces their value, making them feel part of the exclusive 'KRWND' family.

Social Perception

Highly Praised for Quality, Seen as Empowering, Valued for Customization, Celebrity Endorsed & Trendy, Trusted Brand, Support for Black-Owned Businesses

Copy Examples

• •Define your reign. Our custom nameplates aren’t just jewelry, they’re your daily declaration. Wear your KRWND.
• •Shine on, queen. Crafted from premium, anti-tarnish steel, your KRWND pieces are made to last through every moment, every day. Shower, sweat, slay – we’ve got you covered.
• •Your story, your style, your KRWND. From a loved one’s handwriting to your personal mantra, let us help you create the pieces you wish existed.
• •Join the KRWND circle. Adorn yourself with jewels that speak to your power and connect with a community that celebrates strength and style. Who’s been KRWND? You.
• •Tired of jewelry that fades? Experience the KRWND difference. Hypoallergenic, water-resistant, and designed for forever. Get 10% off your first piece and feel the royal treatment.