Brand Tone

Empowering, Supportive, Proudly South African, Quality-Focused, Feminine & Nature-Inspired

Brand Values

• •Empowerment of Women
• •Local Production & Support
• •Quality & Comfort
• •Authenticity
• •Customer Satisfaction

Best Practices

• •Use words like 'empower,' 'confident,' 'strong,' 'beautiful.'
• •Focus on 'Quality' and 'Comfort': Use descriptive adjectives that convey the feel and durability of the materials, like 'buttery soft,' 'high-quality,' 'durable,' 'comfortable.'
• •Emphasize that the apparel is locally produced in South Africa.
• •Highlight the benefits of made-to-order production.
• •Maintain a feminine and nature-inspired aesthetic in product descriptions.

Social Perception

Craftsmanship, exclusivity, empowering brand, high quality, proudly south african

Copy Examples

• •Because you deserve activewear that makes you feel beautiful and powerful.
• •KRVSH (like 'Crush') was born from a simple desire: activewear for South African women that truly empowers.
• •Every piece is designed by women, made with passion in SA, and tested to help you conquer your goals, feeling beautiful and comfortable every step of the way.
• •Our buttery soft Formtex Lycra material offers flexibility and comfort during any workout.
• •KRVSH activewear empowers you to reach your fitness goals while feeling confident and comfortable.