Tono de Marca

Aspirational, energetic, unapologetically bold, confident, motivational, irreverent, and direct.

Valores de Marca

• •Balancing Ambition and Celebration
• •Quality and Transparency
• •Community and Authenticity
• •Innovation

Mejores Prácticas

• •Use an Action-Oriented Voice: Start with strong verbs and use energetic, motivational language. Words like 'crush,' 'conquer,' 'celebrate,' and 'earn' align perfectly with the brand’s ethos.
• •Lead with the 'Why,' Support with the 'What': Begin with the aspirational lifestyle message ('Krush Life') and then support it with the product's tangible benefits (0 sugar, electrolytes, real vodka).
• •Maintain Confident, Direct Language: Don't be afraid to be bold and even a little edgy. The brand’s confidence is a key part of its appeal and helps it stand out.
• •Speak to the Balance: Consistently reference the core brand concept of balancing hard work and fun, or fitness and social life. Phrases like 'celebrate today and crush life tomorrow' perfectly capture this duality.
• •Integrate the Community: Always include the #krushingit hashtag in communications to encourage user participation and build a sense of community. Feature user-generated content to reinforce authenticity and social proof.

Percepción Social

Perceived as a premium, modern, and effective lifestyle brand; an intelligent choice for health-conscious consumers who balance fitness and fun, without compromising on taste or social experiences. The added electrolytes are a significant differentiator.

Ejemplos de Copy

• •You conquered the trail. Now conquer the celebration. #krushingit
• •The grind deserves better. Celebrate your wins with 0 sugar, 0 carbs, and 0 compromises. That's the KRUSHWELL way.
• •Life’s full of moments worth celebrating. Do it smarter with the only vodka seltzer infused with electrolytes. KRUSHWELL. Drink Well.
• •Stop settling for sugary drinks that undo your hard work. KRUSHWELL is crafted with 6x distilled vodka and zero artificial anything, so you can celebrate tonight and still crush it tomorrow.
• •Your new favorite drink is here. Clean taste. No aftertaste. And electrolytes in every can. Find your flavor and start #krushingit.