Brand Tone

aspirational yet accessible

Brand Values

• •Quality and Durability
• •Affordability
• •Style and Design
• •Customer Convenience

Best Practices

• •Lead with Style and Elegance: Always frame the product within a context of sophisticated design and timeless appeal.
• •Reinforce the Value Proposition: Consistently pair messages of luxury and quality with the brand's commitment to affordability.
• •Use Evocative and Aspirational Language: Employ words that inspire and help customers envision a more beautiful living space.
• •Maintain a Helpful and Empowering Tone: In instructional content, be clear, direct, and supportive to build trust and empower customers in their DIY projects.
• •Focus on the Transformative Power of Details: Emphasize how small changes, like new cabinet hardware, can have a significant impact on the overall look and feel of a room.

Social Perception

Customers generally perceive Kruse Hardware as a source of high-quality, stylish, and affordable cabinet hardware. Positive reviews often mention the products' substantial feel, aesthetic appeal, and value for money. The brand is seen as a reliable option for those looking to upgrade their home's look without a major investment.

Copy Examples

• •Headline: "Affordable Luxury for Every Cabinet." Body: "You don't need a complete renovation to redefine your space. Discover the transformative power of our meticulously crafted hardware collections and give your home the timeless elegance it deserves."
• •Headline: "The Perfect Finishing Touch." Body: "From the contemporary lines of our Milano Collection to the classic appeal of the Bradford, find the perfect pulls and knobs to complement your style. Quality you can feel, at a price you'll love."
• •Headline: "Style That Lasts. Quality That Endures." Body: "Our hardware is crafted from durable materials to ensure it not only looks beautiful but also stands the test of time. Elevate your home with pieces that blend timeless design with lasting quality."
• •Headline: "Your Weekend Project, Simplified." Body: "Ready for a quick and impactful home upgrade? Our hardware sets come with everything you need for a simple installation, including two sets of screws to make your project a breeze. We've thought of everything, so you don't have to."
• •Headline: "Don't Just Renovate. Rejuvenate." Body: "Small details can make a big difference. Explore our collections and find the inspiration to breathe new life into your kitchen, bathroom, or furniture. Timeless style is just a click away."