Brand Tone

Elegant, Artistic, and Aspirational

Brand Values

• •Craftsmanship
• •Quality Materials
• •Customization and Originality
• •Heritage and Modernity

Best Practices

• •Lead with Artistry and Craftsmanship: Always use descriptive words that evoke a sense of skill and artistry. Phrases like "meticulously embroidered," "hand-finished details," "custom-printed," and "artisan-made" should be central to the brand's vocabulary.
• •Use Elevated and Evocative Language: Avoid casual slang or overly promotional language. Opt for sophisticated and elegant words that match the product's quality, such as "ethereal," "radiant," "sculptural," and "refined."
• •Tell a Story: Frame products and collections within a narrative. Whether it's the inspiration behind a print or the story of the artisan who embroidered it, storytelling connects customers to the brand's values of heritage and originality.
• •Leverage Aspirational Imagery and Associations: Continue to associate the brand with high-profile events, celebrities, and influencers. All copy should reflect this premium positioning, speaking to a customer who values luxury, exclusivity, and style.
• •Maintain a Consistent Voice Across All Platforms: Even if the brand expands to social media or other marketing channels, the tone should remain consistent. The voice on a product page should feel the same as the voice in an email newsletter or a social media caption always elegant, artistic, and aspirational.

Social Perception

a premium, designer-led fashion label known for its beautiful, high-quality ethnic and fusion wear

Copy Examples

• •Artistry in Fabric. Elegance in Form. Discover KRUPA KAPADIA, where every garment is a narrative of intricate craftsmanship and timeless design.
• •Move with grace in our [Product Name] Lehenga. Featuring our exclusive, custom-designed floral prints on luxurious georgette, this piece is brought to life by meticulous hand embroidery along the blouse. A modern heirloom for the discerning woman.
• •Feeling ethereal in this stunning creation by @KrupaKapadia.Official. The artistry in the hand-embroidered details and the unique print make it more than just an outfit it's a masterpiece. Perfect for making a statement at any celebration. #KrupaKapadia #IndianCouture #HandcraftedLuxury
• •Wearable Art Has Arrived: Explore Our New Collection.
• •At KRUPA KAPADIA, we don't just create clothes; we weave stories. Born from a passion for design and a respect for craftsmanship, our label is dedicated to the art of intricate handwork and the beauty of custom prints. Each piece is a celebration of heritage, designed for the modern muse.