Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Playful and Delightful, Quality-Conscious and Artisanal, Appreciative

Brand Values

• •Quality & Premium Ingredients
• •Artisanal Craftsmanship
• •Customer Delight & Indulgence
• •Passion for Baking
• •Community Connection
• •Innovation & Variety

Best Practices

• •Always Lead with Passion and Enthusiasm: Infuse your copy with genuine excitement for your cookies. Use vibrant, descriptive language that conveys deliciousness and joy.
• •Emphasize Quality Without Being Stuffy: Highlight "premium ingredients" and "handmade" processes in a way that feels accessible and inviting, not exclusive or overly formal. Focus on the *benefit* of these qualities – better taste, a more delightful experience.
• •Keep it Friendly and Conversational: Use "you" and "we" to create a direct connection with the audience. Don't be afraid of a touch of playfulness, emojis (where appropriate, like social media), or relatable cookie-loving sentiments.
• •Show, Don't Just Tell, the Indulgence: Use sensory language. Describe the textures ("gooey," "melty," "crumbly"), the aromas, and the visual appeal of the cookies. Make the reader *crave* them.
• •Be Consistent Across All Channels: While the format might change (e.g., shorter copy for Twitter, longer for a blog), the core friendly, enthusiastic, and quality-focused tone should remain the same, ensuring a unified brand voice wherever customers interact with Krümel Cookies.

Social Perception

Premium Treat Provider, Indulgent and Delicious, Aesthetically Pleasing, Local Favorite, Good for Gifting/Special Occasions

Copy Examples

• •✨ Get ready to crumble! ✨ Say hello to our newest creation: The [Flavor Name] Cookie! We’ve swirled [Key Ingredient 1] with decadent [Key Ingredient 2] and baked it to gooey perfection. Warning: may cause extreme happiness. 😉 Swing by our Stockholm store or order online for a bite of bliss! #KrumelCookies #GourmetCookies #NewFlavor #StockholmSweets #CookieLove #HandmadeHappiness
• •Experience Cookie Nirvana. ✨ At Krümel, we handcraft every gourmet cookie with passion and the finest ingredients because you deserve a truly delightful treat. Taste the love in every crumb. Order yours today for delivery in Stockholm!
• •Planning a fika that wows? 🎉 Let Krümel Cookies bring the magic! Our artisanal cookies are the perfect centerpiece for any celebration, big or small. Freshly baked with premium ingredients, right here in Stockholm. Learn more about our catering options! #KrumelCatering #StockholmEvents #HandmadeCookies #GourmetTreats #FikaTime
• •Hello Cookie Lover! 🍂 Fall just got a whole lot cozier (and yummier!). Our limited-edition [Seasonal Flavor] cookie is here, packed with [Seasonal Ingredients] and all the warm, fuzzy feelings. Don't miss out – it's only here for a sprinkle of time! Order now and treat yourself. 🍪
• •The Ultimate [Cookie Name] Experience: Imagine sinking your teeth into a perfectly soft, chewy cookie, bursting with [Main Ingredient 1] and generous chunks of [Main Ingredient 2]. Each bite is a little piece of heaven, handmade with love and only the best ingredients. Go on, you know you want to! (Great for sharing, even better for keeping all to yourself!)