Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Whimsical and Playful, Caring and Nurturing, Personal

Brand Values

• •Quality
• •Exclusivity and Uniqueness
• •Creativity and Inspiration
• •Sustainability/Natural Materials
• •Community
• •Customer Satisfaction

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., whimsical, caring, enthusiastic, personal) with examples of do's and don'ts. Share this with anyone creating content.
• •Embrace "Lena's Touch": Continue to reference the hand-painted nature of the designs and Lena's involvement where appropriate. This personal element is a strong differentiator and reinforces the brand's unique, caring identity.
• •Use Warm and Inclusive Language: Employ words that make customers feel welcome and part of a special community (e.g., "our community," "sewing friends," "little dreamers"). Avoid overly formal or technical jargon unless explaining fabric care.
• •Focus on the "Why" and the "Magic": Don't just describe the fabric; describe the joy it brings, the beautiful items it can become, and the love that goes into its design. Highlight the organic and child-friendly aspects.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and even customer service responses is harmonious. Regular review of content across platforms can help maintain this consistency.

Social Perception

Highly Positive, Trusted, Source of High-Quality, Unique Fabrics, Aspirational for Sewers, Personal and Relatable

Copy Examples

• •✨ Sprinkle a little magic onto your sewing table! ✨ Our newest hand-painted organic cotton, 'Forest Whispers,' has arrived. Imagine the cozy pajamas and dreamy dresses you’ll create! Lena poured her heart into every leaf and friendly creature. What enchanting project will you bring to life first? Share your ideas below! #KruemelchenUndKuchen #NewFabric #OrganicCotton #HandpaintedWithLove #SewingForKids
• •Discover Fabrics as Unique as Your Little One. Lovingly hand-painted designs on the softest organic materials. Because every stitch should tell a story. Start your next sewing adventure with krümelchen&kuchen! [Shop Now Button]
• •Look at this incredible little outfit sewn by the talented @[CustomerTag] using our 'Starlight Meadow' jersey! 😍 We're absolutely bursting with joy seeing our fabrics transform into such treasures. Thank you for sharing your beautiful creation and being part of our wonderful Krümelchen community! Got a make you’re proud of? Tag us! #KruemelchenCommunity #CustomerMake #SewInspired #OrganicFabrics
• •Meet our 'Playful Paws' organic French Terry! So soft it feels like a cuddle, and with a design so cheerful, it’s sure to bring giggles. Perfect for rompers that are ready for adventure or cozy hoodies for story time. Crafted with love by Lena, and kind to sensitive skin. Let the fun begin!
• •Psst... Something Beautiful & New Just Bloomed at krümelchen&kuchen! 🌸" Body Snippet: "Hello [Customer Name], get ready to fall in love! Our latest collection of hand-painted organic fabrics has just landed, filled with enchanting designs perfect for your little one’s wardrobe or your next creative spark. Lena has truly outdone herself this time...