Brand Tone

Passionate & Enthusiastic, Educational & Informative, Expert & Professional, Approachable & Supportive, Purpose-driven

Brand Values

• •Biodiversity
• •Sustainability
• •Quality & Expertise
• •Education & Inspiration
• •Collaboration & Partnership
• •Personal Attention

Best Practices

• •Lead with Passion and Purpose: Always circle back to the "why" – the commitment to biodiversity and a healthier planet. Let this genuine enthusiasm shine through.
• •Balance Expertise with Accessibility: While showcasing knowledge, explain concepts clearly. Avoid overly technical jargon where possible, or explain it if necessary, ensuring a broad audience can understand and connect with the message.
• •Be Visually Descriptive and Evocative: Use language that paints a picture of the vibrant, living landscapes they create. Appeal to the senses when describing the flowers, insects, and overall health of the grasslands.
• •Maintain an Educational and Empowering Stance: Frame content to inform and inspire action. Position the brand as a knowledgeable guide ready to help clients make a positive impact.
• •Ensure a Consistent Voice Across Platforms: Whether it's a detailed LinkedIn article, a visual Instagram post, or a service description on the website, the core tone (passionate, expert, educational, approachable) should remain recognizable. Develop a simple style guide if needed.

Social Perception

Positive Association with a Growing Trend, Seen as Experts/Advocates, Contributors to Environmental Solutions, Trustworthy

Copy Examples

• •Transform Your Land. Cultivate Life. Discover the power of herb-rich grasslands with Kruidenrijk Grasland – expert advice and realization for a biodiverse future.
• •Did you know herb-rich grasslands can boost pollinators, improve soil health, AND create stunning landscapes? 🐝 Curious how? Join our upcoming workshop on [Date]! Link in bio for details. #KruidenrijkGrasland #Biodiversiteit #DuurzaamBoeren
• •At Kruidenrijk Grasland, we don't just create grasslands; we craft thriving ecosystems. Our expert team provides tailored advice, realization, and management plans to meet your specific biodiversity goals and land requirements. Let's bring nature back, together.
• •Facing challenges with conventional land management? Herb-rich grasslands offer a sustainable solution, enhancing biodiversity and soil resilience. Our latest project showcases a 30% increase in insect species. Learn more about our approach to nature-inclusive agriculture: [Link to Case Study/Blog] #SustainableFarming #EcologicalRestoration #Biodiversity
• •Kruidenrijk Grasland 'BioDiverse Mix': Expertly curated with native species to establish a vibrant, resilient, and wildlife-attracting meadow. Each seed contributes to a healthier ecosystem. Sow the seeds of change on your land. Quality and biodiversity, guaranteed.