Brand Tone

Authentic/Real, Passionate & Enthusiastic, Expert & Knowledgeable, Edgy & Rebellious, Community-Oriented, Direct & No-Nonsense (with a humorous/blunt side), Ambitious & Driven

Brand Values

• •Performance: This is paramount. Their products and builds are focused on making Harleys go faster and handle better.
• •Quality & Craftsmanship: They emphasize building bikes that are "dialed" and creating high-quality parts. They also mention that if a customer can't afford to do a build right, they are probably not the right shop.
• •Authenticity: Being true to themselves, the craft, and their community. They aim to showcase "real life" in their shop.
• •Innovation: Developing new parts and pushing the boundaries of Harley performance and customization, including for newer models like the Nightster.
• •Community & Connection: Building relationships with customers and fellow riders, often through their significant YouTube presence and events. They also engage in charitable efforts, such as giveaways to help veterans with PTSD treatment.
• •Passion for the Ride: A deep-seated love for motorcycles, stunt riding, and the Harley Davidson lifestyle.

Best Practices

• •Embrace the Edge, Keep it Real: Don't be afraid to use candid, direct language, and even a bit of irreverence or humor where appropriate. Avoid overly corporate or sanitized speak. Authenticity is key.
• •Speak from Passion & Expertise: Let the genuine enthusiasm for Harley Davidsons and performance shine through. Use terminology that resonates with knowledgeable riders, but explain complex things simply when necessary.
• •Focus on Performance and "The Ride": Continuously tie copy back to the visceral experience of riding a high-performance, custom Harley. Emphasize what the products/builds *do* for the rider and the bike.
• •Community First Language: Address the audience as fellow enthusiasts. Use "we," "you," and create a sense of shared passion. Foster a tone that invites interaction and belonging.
• •Show, Don't Just Tell (even in text): Use vivid, action-oriented language. Instead of "our parts are good," try "bolt on our parts and feel the difference when you crack that throttle." Reflect the "goofy $hit" and "shred pretty hard" attitude.

Social Perception

Experts/Authorities, High-Quality & "Bitchin" Products, Influential, Entertaining & Engaging, Core of a Niche Community, Hard-Working & Dedicated

Copy Examples

• •Product (Exhaust): Tired of sounding like everyone else? Unleash the beast in your Harley with the [Product Name] exhaust. Engineered by maniacs, for maniacs. This ain't your grandpa's polite pipe – this is pure, unadulterated Kruesi Originals thunder. Bolt it on. Turn it up. Piss off the neighbors. You're welcome.
• •Website Banner (Giveaway): Yeah, we're giving away ANOTHER sick Harley. Every $5 you spend at KruesiOriginals.com gets you in. Stop dreaming, start wrenching (or just buy some cool shit and hope you win). Your chance to own a piece of badassery is right here.
• •YouTube Video Title Idea: SHOP CHAOS: Blown Deadlines, New Parts & Can We FINALLY Finish This Beast?! | Kruesi Originals Vlog #XXX
• •Instagram Post (Shop Life): Another week, another grind. Bikes torn down, parts flying, and enough coffee to float a battleship. This is what it takes to build your dream ride. No shortcuts, just pure Harley obsession. What are you wrenching on this weekend? #KruesiOriginals #HarleyDavidson #Performance #CustomMotorcycle #ShopLife
• •About Us Snippet (Website): We're Kruesi Originals. We don't just build bikes; we craft fire-breathing monsters that beg to be ridden hard. Stunt-tested, street-approved. If you want average, look elsewhere. If you want a Harley that's as original and untamed as you are, you're in the right place. We live and breathe this shit.