Brand Tone

Fresh & High-Quality Focused, Enthusiastic & Appetizing, Customer-Centric & Friendly, Modern & Clean, Innovative & Creative, Trustworthy & Community-Oriented

Brand Values

• •Freshness
• •Quality
• •Customer Satisfaction
• •Cleanliness & Modernity
• •Innovation
• •Community & Trust
• •Passion for Seafood

Best Practices

• •Prioritize "Freshness" and "Quality" in Messaging: These are your core differentiators. Use words like "fresh," "premium," "high-quality," "ocean-fresh," "just caught," "finest ingredients" frequently and authentically.
• •Be Visually Driven and Appetizing: Let high-quality photos and videos of your food do a lot of the talking. Your copy should complement these visuals by being descriptive, invoking taste and sensory experiences (e.g., "crisp," "savory," "succulent," "vibrant").
• •Maintain an Enthusiastic and Friendly Voice: Use positive language, exclamation points where appropriate (but don't overdo it), and engage directly with your audience (e.g., "You'll love...", "Treat yourself!"). Respond to comments and messages with the same warmth.
• •Highlight Unique Selling Propositions (USPs): Consistently mention what makes Krudo special – such as the sushi cake, kosher certification, family ownership, and the modern, clean market environment.
• •Keep it Clear, Concise, and Action-Oriented: Especially for social media and ads, get straight to the point. Use clear calls to action (e.g., "Order Now," "Visit Us Today," "Build Your Bowl," "Learn More"). Ensure your language is easy to understand and appealing to a broad audience while still reflecting your premium quality.

Social Perception

High-Quality Seafood Provider, Clean and Modern Establishment, Creative and Unique Offerings, Reliable Kosher Option, Friendly Service, Good Value for Quality, A Go-To Spot

Copy Examples

• •Instagram Post (Image: Vibrant Poke Bowl): Dive into deliciousness! 🥢 Our poke bowls are crafted with the freshest, line-caught tuna and vibrant veggies for a taste that’s pure sunshine. Build yours today! #KrudoFish #PokePerfection #FreshnessYouCanTaste #MiamiEats #HealthyFood
• •Facebook Ad (Image: Family enjoying a seafood platter): Make tonight a Krudo night! From our family to yours, enjoy the ocean's finest. Fresh fish, expertly prepared sushi, and those famous poke bowls are just an order away. Click to view our menu and bring home the taste of freshness! #KrudoFishMarket #FamilyMeal #SeafoodLovers #MiamiFresh #KosherMiami
• •Website Homepage Banner: Krudo Fish Market: Where Freshness Meets Flavor. Discover Miami's premier destination for top-quality seafood, innovative sushi, and a truly modern fish market experience. Taste the difference. [Order Now Button]
• •TikTok Video Script (Fast-paced visuals of sushi making, ending with the Sushi Cake): (Upbeat music) Voiceover: Level up your sushi game! 🍣✨ At Krudo, it’s all about FRESH. Watch our chefs craft your favorites... and have you met our legendary Sushi Cake? 🤯 Perfect for any celebration! Link in bio to order! #SushiCake #KrudoFish #MiamiFoodie #FreshSeafood #TikTokMadeMeTryIt #Kosher
• •Email Newsletter Snippet (Highlighting a specific fish): Just In: Wild-Caught Faroe Island Salmon! Experience the unparalleled taste and texture of our latest catch. Known for its rich flavor and heart-healthy Omega-3s, it’s the perfect centerpiece for your next meal. Visit us in-store or order online for the freshest seafood experience in Miami! [Shop Salmon Button] #FreshCatch #KrudoQuality #EatWellLiveWell