Brand Tone

Helpful and Informative, Results-Oriented and Confident, Approachable and Friendly, Enthusiastic and Positive

Brand Values

• •Efficacy and Results
• •Natural Ingredients (often highlighted)
• •Customer Satisfaction
• •Accessibility
• •Comprehensive Hair Care Solutions

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., "enthusiastic," "helpful," "confident," "natural"), and "do's and don'ts" for language. Share this guide with everyone who creates content.
• •Focus on Benefits, Not Just Features: While mentioning key ingredients (like "Pantenol" or "Óleo de Rícino") is good, always translate these features into tangible benefits for the customer (e.g., "stimulates growth and strengthens," "deeply cleanses and prepares for treatment").
• •Use Engaging and Relatable Language: Incorporate language that resonates with the target audience. Use positive and encouraging words. On social media, emojis and questions can increase engagement.
• •Showcase Real Results and Testimonials: Integrate customer reviews and before-and-after stories into copy where appropriate. This reinforces the "results-oriented" aspect of the brand and builds trust.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media, email marketing, and product packaging is aligned. Regular audits of content can help maintain this consistency.

Social Perception

Positive for Product Efficacy, Seen as a Solution-Provider, Engaged Community (especially on Instagram and TikTok), Trustworthy (for many)

Copy Examples

• •Headline: Unlock Your Hair's Potential! ✨ Body: Tired of lifeless locks? Our Cresce+ line is expertly formulated with natural extracts and potent vitamins to supercharge your hair growth and restore vitality. See the difference, feel the confidence! #NutryCapGrowth #HealthyHairJourney
• •Headline: Curls Defined, Frizz Defeated! 🌀 Body: Embrace your gorgeous curls with NutryCap! Our Cachos Super Definidos cream provides intense hydration and lasting definition, so you can rock stunning, frizz-free curls all day long. What are you waiting for? Your best curls are here! #CurlyHairLove #NutryCapCurls
• •Headline: SOS! Rescue Your Damaged Hair! 🛠️ Body: Heat styling? Chemical treatments? Don't worry, NutryCap's SOS Força e Reconstrução kit is here to bring your hair back to life! Deep nourishment for visibly stronger, shinier, and healthier hair from the first use. #HairRepair #StrongHair #NutryCapSOS
• •Headline: The Secret to Radiant Hair is Out! 🤫 Body: Infused with powerful natural ingredients like Argan Oil and Macadamia, our Óleo Premium nourishes, repairs, and adds an incredible shine without the greasy feel. Ready for your daily dose of brilliance? #NutryCapOils #ShineOn
• •Headline: Join the #NutryCapFamily & Share Your Transformation! 💖 Body: We LOVE seeing your amazing hair results! Tag us @nutrycap with your before & after using your favorite products for a chance to be featured. Let's celebrate healthy, beautiful hair together! #UserLove #HairGoals