Brand Tone

Enthusiastic and Supportive, Approaching, Gamer-centric, and Helpful

Brand Values

• •Accessibility
• •Community Focus
• •Quality & Enhancement
• •Innovation

Best Practices

• •Speak the Language of Gamers: Use terminology and references that are authentic to the VR and gaming community. Avoid overly corporate or formal language.
• •Focus on the "Why," Not Just the "What": Instead of just listing features, explain the benefit. Don't just say "ergonomic head strap"; say "Play for hours without pressure or pain."
• •Amplify the Community Voice: Regularly feature user-generated content, reviews, and testimonials in your copy. This builds social proof and reinforces the community value.
• •Maintain a Consistent, Enthusiastic Tone Across All Channels: While the format may change (e.g., TikTok vs. email), the core brand voice —passionate, supportive, and gamer-focused —should remain the same.
• •Be a Problem-Solver: Frame your products as solutions to common VR frustrations. Acknowledge the user's pain points (e.g., low battery, slippery controllers) and present your accessory as the clear and effective answer.

Social Perception

Reliable and value-oriented, offering cost-effective, problem-solving products, with positive customer interactions.

Copy Examples

• •Don't let headset pain cut your adventure short. The new Kronos Pro-Strap is here to banish discomfort for good. With its ultra-soft padding and balanced design, you can play for hours on end. Level up your comfort, level up your game.
• •Losing your grip in the middle of a boss fight? We’ve been there. Our new Raptor Grips give you ultimate control and a non-slip hold, so you can focus on winning. Your high score is waiting. Don't drop it.
• •Check out this incredible VR setup from @[User]! We love seeing how our community enhances their reality. That Kronos Power-Strap is looking right at home. Keep the photos coming, gamers!
• •Why upgrade one piece when you can upgrade your whole experience? Our new Essentials Kit includes our best-selling comfort strap, controller grips, and a protective lens cover for one unbeatable price. Get everything you need, save money.
• •POV: Your Meta Quest 3 just got the Kronos VR glow-up. ✨ More comfort, more power, zero regrets. What accessory should we drop next? Let us know in the comments! 👇 #VR #MetaQuest3 #GamingSetup