Brand Tone

Sophisticated, Traditional, and Passionate

Brand Values

• •Heritage and Tradition
• •Quality and Precision
• •Exclusivity and Personality
• •Value

Best Practices

• •Lead with Heritage: Always connect the product to the brand's long history. Phrases like 'A legacy since 1930,' 'Decades of craftsmanship,' and 'A family tradition' reinforce the core value of heritage.
• •Use a Vocabulary of Precision and Elegance: Incorporate words like 'meticulous,' 'sophisticated,' 'timeless,' 'precision,' 'craftsmanship,' and 'uncompromising' to maintain a sophisticated and quality-focused tone.
• •Highlight Technical Excellence: Don't shy away from mentioning key technical details like 'Swiss Automatic Movement,' 'Sapphire Crystal,' or 'Ceramic Bezel.' This appeals to enthusiasts and reinforces the brand's commitment to quality.
• •Tell a Story, Don't Just List Features: Frame the watch as part of a lifestyle or a personal story. Instead of saying 'Water-resistant to 200m,' try 'Ready for any adventure, on land or sea.'
• •Maintain Visual Consistency: Ensure all photography and videography align with the brand's sophisticated and traditional tone. Use clean, high-quality imagery that focuses on the watch's details and classic design.

Social Perception

Kronos is perceived by the watch community as a respectable Spanish brand with strong Swiss connections. It is often regarded as a "hidden gem" or a smart buy, offering robust, well-designed timepieces with dependable mechanics. While it may not have the same level of global brand recognition as some larger Swiss conglomerates, it holds a solid reputation among those in the know for its excellent quality-to-price ratio. It is seen as a trustworthy brand that delivers on its promises of quality without excessive marketing hype.

Copy Examples

• •Since 1930, we haven't just been making watches. We've been keeping history. The Kronos Legacy Collection – a tradition of precision on your wrist.
• •Engineered for the deep. The K300 Diver with a ceramic bezel and 30 ATM water resistance is built on a legacy of resilience. Swiss automatic movement ensures precision when it matters most. #KronosWatches #DiveWatch #SwissMade
• •Elegance is timeless. Our new ladies' collection combines sophisticated design with the flawless performance of a Swiss movement. For the woman who defines her own moments. Discover true craftsmanship with Kronos.
• •Kronos: The Art of Spanish Watchmaking, Perfected by Swiss Precision.
• •Master your time. The Kronos Pilot Chronograph, powered by the legendary Valjoux 7750 movement. Precision, performance, and heritage in perfect harmony. Your co-pilot for life's moments.