Brand Tone

Passionate, Knowledgeable, Authentic, Honest, Curated, Specialist, Approachable, Expert, Community-Oriented

Brand Values

• •Sustainability and Natural Practices
• •Quality and Craftsmanship
• •Authenticity and Transparency
• •Discovery and Uniqueness
• •Personal Connection

Best Practices

• •Emphasize the "Why": Always circle back to the core values of natural, organic, biodynamic, minimal intervention, and the "honest expression" of the grape. Explain *why* these aspects are important to Krone Vin and the customer.
• •Tell the Story of the Producer: Highlight the small, family-owned nature of the vineyards and the personal relationships Krone Vin has with them. This reinforces authenticity and craftsmanship.
• •Use Evocative but Clear Language: Describe the wines in a way that conveys their unique character and the passion behind them, without resorting to overly technical jargon that might alienate less experienced consumers. Words like "honest," "vibrant," "pure," "crafted" can be effective.
• •Educate Gently: Share knowledge about specific regions (like Jura), grape varietals, or winemaking processes (biodynamic, low-intervention) in an accessible way. This positions the brand as an expert guide.
• •Maintain a Personal and Passionate Voice: Whether it's website copy, social media posts, or newsletters, let the genuine enthusiasm for these special wines shine through. Refer to "we" (the Krone Vin team) to create a more personal connection.

Social Perception

Respected Specialist, Supplier to Quality Establishments, Knowledgeable Source, Advocate for Natural Wines, Trusted Retailer

Copy Examples

• •Headline: Beyond the Label: Discover Wines with Soul. Body: At Krone Vin, we journey to Europe's hidden vineyards, seeking out small-batch, natural wines that speak of their origin. Taste the difference minimal intervention makes. Explore our curated Jura selection.
• •Headline: Real Wine, Real Stories. Body: We know our farmers, we've walked their vineyards. Each bottle at Krone Vin isn't just organic or biodynamic; it's a personal craft, an honest expression of the grape. Meet your next favorite wine.
• •Headline: The Jura Awaits. And So Much More. Body: From the coveted slopes of Jura to unsung corners of Italy and Spain, Krone Vin brings you wines made with passion and respect for nature. Low intervention, maximum character. Visit our Copenhagen store for a taste.
• •Headline: More Than Organic. It's a Philosophy. Body: We believe in wine that's alive – vibrant, expressive, and true to its roots. That's why we champion biodynamic and natural winemakers. Experience the pure taste of dedication with Krone Vin.
• •Headline: Curated for the Curious Palate. Body: Tired of the same old sips? Krone Vin specializes in uncovering unique, small-producer wines that excite and inspire. Join our community of natural wine lovers and explore a world of authentic flavors.