Brand Tone

professional, knowledgeable, and community-oriented, becoming more conversational and friendly on social media, with a clear sense of pride in German engineering heritage.

Brand Values

• •Quality and Innovation
• •Customer Focus
• •Reliability and Durability
• •Community and Partnership
• •Heritage and Expertise

Best Practices

• •Always align with the core brand: The merchandise is an extension of the machinery brand. The copy should always reflect the same values of quality, reliability, and innovation.
• •Speak the language of your audience: Use terminology and a tone that resonates with the farming and agricultural community. Understand their challenges and aspirations.
• •Showcase the community: Feature real customers, employees, and brand ambassadors in your content to reinforce the sense of community and partnership.
• •Emphasize quality and durability: Just like the machinery, the merchandise should be positioned as high-quality and built to last. Use descriptive language that highlights these attributes.
• •Maintain a professional yet approachable tone: While the brand is a leader in its field, the tone should remain accessible and friendly, fostering engagement and a sense of belonging.

Social Perception

Krone UK is widely perceived as a leading and reputable brand within the agricultural community, known for high-performance, technologically advanced machinery. This positive perception extends to the merchandise, which is seen as a way for loyal customers and fans to show their affinity for the brand, fostering a strong following.

Copy Examples

• •Built for the field, just like our machines. Our new range of durable workwear is engineered to withstand the toughest conditions, keeping you comfortable and protected from dawn till dusk. #KroneQuality #Workwear
• •Meet John, a proud Krone owner and part of our extended family. It's your hard work and dedication that inspires us to keep innovating. Share your Krone story with us! #KroneCommunity #FarmingLife
• •The legend, now in your hands. Introducing the new, highly detailed scale model of our latest BiG X harvester. A must-have for every Krone enthusiast. Order yours today. #KroneCollectibles #BiGX
• •Whatever the season, Krone has you covered. From warm winter jackets to breathable summer caps, gear up for the year ahead with our latest collection. #KroneMerchandise #AllSeasons
• •Long days in the field call for a reliable companion. Our new stainless-steel thermos keeps your drink hot for hours, so you can stay focused on the job. The perfect addition to your Krone kit. #KroneEssentials #Harvest2025