Brand Tone

practical, reliable, and customer-focused

Brand Values

• •Quality and Value
• •Customer Happiness
• •Reliability and Experience
• •Service
• •Social Responsibility

Best Practices

• •Lead with Practical Benefits: Focus on what the product does for the customer. Instead of just "rip-proof material," write "Protects your furniture from damage, so it lasts longer."
• •Maintain a Helpful, Professional Tone: Keep the language clear, direct, and supportive. Avoid jargon, slang, or overly elaborate phrasing. The goal is to be seen as a reliable expert.
• •Incorporate Trust Signals: Regularly mention the "20+ years of experience," "customer satisfaction focus," and "quality-tested products" to reinforce brand values and build consumer confidence.
• •Use "You" and "Your": Address the customer directly to create a more personal and engaging connection. For example, "You can set it up in minutes" is more effective than "It can be set up in minutes."
• •Be Clear and Action-Oriented: Ensure every piece of copy has a clear purpose. Use strong calls to action like "Shop Now," "Discover the Collection," or "Protect Your Patio Set Today" to guide the customer's next step.

Social Perception

The public perception of Kronenburghandel is largely positive. Customers generally perceive the brand as a reliable source for reasonably priced goods with fast delivery. They are seen as a legitimate and established e-commerce business. Negative perceptions are infrequent and typically related to logistical problems, such as shipping delays, or dissatisfaction with a specific product's features.

Copy Examples

• •Ready for Any Weather. 100% Waterproof. Don't let a little rain ruin your plans. Our durable, easy-to-set-up gazebos offer reliable shelter for your garden parties, market stalls, or outdoor events. Quality you can trust, from a partner with 20 years of experience.
• •Your Personal Oasis of Calm. Unwind and escape the everyday. Crafted from high-quality, breathable cotton and built for lasting comfort, our hammocks are the perfect addition to your garden or patio. Simple to install, even easier to enjoy. Find your happy place.
• •Since 1999, Kronenburghandel has been dedicated to one simple mission: delivering products that make you happy. From our garden to your home, we combine over 20 years of experience with a passion for quality to bring you the best at an attractive price.
• •Protect Your Investment Through Every Season. Keep your garden furniture pristine with our tear-proof and weatherproof protective covers. Designed for a secure fit and made from durable materials, they provide robust protection against rain, sun, and dirt. Order today for fast, reliable delivery.
• •Get Ready for Summer with 5% Off Your First Order! Welcome to Kronenburghandel! As your trusted partner for outdoor and home goods, we're excited to help you prepare for the perfect summer. Explore our collection of gazebos, hammocks, and more—all selected for quality and value.