Brand Tone

Professional & Informative, Modern & Solution-Oriented, Reliable & Quality-Focused, Approachable & Engaging, Customer-Centric

Brand Values

• •Quality & Durability
• •Innovation & Design
• •Functionality & Practicality
• •Customer Satisfaction
• •Value for Money
• •Versatility

Best Practices

• •Prioritize Clarity and Information: Always provide clear, concise, and accurate information about product features, benefits, and installation. The tone should be helpful and informative, empowering the customer.
• •Emphasize Quality and Reliability: Consistently weave in mentions of German engineering, robust materials, safety testing, and durability to reinforce the brand's commitment to high-quality products.
• •Maintain a Professional yet Approachable Demeanor: While the core tone is professional, allow for a more engaging and slightly informal approach on social media platforms like TikTok, but always ensure it aligns with the overarching values of helpfulness and quality.
• •Showcase Solutions and Benefits, Not Just Products: Focus copy on how ONKRON products solve customer problems (e.g., saving space, improving ergonomics, enhancing viewing pleasure) rather than just listing features.
• •Be Customer-Centric in Communication: Use language that resonates with the target audience. Actively use customer testimonials and feedback in marketing materials (with permission) to build trust and show that the brand listens and values its customers. Ensure responsive and helpful customer service interactions.

Social Perception

Positive: Generally, customers perceive ONKRON products as high-quality, sturdy, and good value for money. They are seen as reliable and well-built. Helpful & Problem-Solving: The brand is viewed as providing effective solutions for mounting TVs and monitors, improving ergonomics, and organizing spaces. Good Customer Support: Mentions of competent chat support and good communication contribute to a positive perception. Trustworthy: The emphasis on quality, testing, and clear product information helps build trust with consumers.

Copy Examples

• •Headline: Elevate Your View. Simplify Your Space. That's ONKRON. Body: Tired of clutter and strained necks? Discover ONKRON's premium range of TV stands and monitor mounts, engineered in Germany for a seamless blend of style, durability, and ergonomic comfort. Transform your home or office today.
• •Headline: Rock Solid Support. Crystal Clear Viewing. Body: Don't just mount your screen, secure it with ONKRON. Our heavy-duty stands and wall mounts are rigorously tested for safety and built to last, giving you peace of mind and the perfect angle, every time.
• •Headline: Work Smarter, Not Harder. Thanks, ONKRON. Body: Boost your productivity and say goodbye to "tech neck"! ONKRON's ergonomic monitor arms offer effortless adjustment for your ideal setup. Easy to install, even easier to love. #WorkFromHome #OfficeSetup #Ergonomics
• •Headline: Your Screen's Best Friend. ONKRON Quality You Can Trust. Body: From sleek mobile TV carts perfect for any room, to space-saving desk mounts, ONKRON delivers innovative designs and unparalleled quality. Experience the difference that German engineering makes.
• •Headline: Declutter. Adjust. Enjoy. The ONKRON Way. Body: Creating your perfect viewing or working environment is simple with ONKRON. Our intuitive designs make assembly a breeze, so you can spend less time setting up and more time enjoying a perfectly positioned screen.