Brand Tone

Aspirational & Passionate; Authentic & Transparent; Community-Oriented & Approachable; Detail-Oriented & Curatorial

Brand Values

• •Sustainability
• •Individuality & Self-Expression
• •Quality & Durability
• •Community
• •Passion for Detail

Best Practices

• •Lead with Passion, Not Just Product: Always frame the clothing within the larger values of sustainability, history, and self-expression. Use words like "curate," "discover," "story," and "inspire."
• •Emphasize "The Detail": Consistently use the brand's core concept of "details" in your copy. This can refer to the quality of an item, a unique feature, its measurements, or the care taken in selecting it.
• •Be Transparently Authentic: Always be upfront about the pre-loved nature of the items. Frame "signs of wear" as "character," "history," or "charm." This builds trust and manages customer expectations.
• •Foster a Sense of Community: Use inclusive language ("our community," "join us," "thank you for being part of the journey"). Acknowledge that the brand is a shared space for people who love vintage fashion.
• •Maintain a Consistent Voice Across Platforms: While the format may change (e.g., short-form video on TikTok vs. polished photos on Instagram), the core message and tone should remain the same: passionate, authentic, and detail-oriented. The story of KROMI is a powerful asset and should be woven into all communications.

Social Perception

Trusted Curator; Fashion-Forward; Community Hub; Reliable & Professional

Copy Examples

• •For a new collection launch on Instagram: Not just old clothes. They're stories. Our latest drop is a hand-picked collection of moments from the 90s and Y2K, waiting for their next chapter. Each piece is chosen for its character, quality, and the story it tells. Because fashion shouldn't be fast—it should be forever. Explore the drop. Link in bio. #DetailVintage #KromiStore #SustainableFashion #VintageStreetwear #CuratedVintage
• •For a specific item (e.g., a vintage band t-shirt): Wear the music. This isn't a reprint. It's the real deal. A perfectly faded, single-stitch tee from a time when music felt different. It's got history. It's got soul. And it's the only one we've got. All about the details: see measurements and story highlights. #VintageTee #OneOfOne #BandTee #SelfExpression #Kromi
• •For a TikTok video: Another one-of-a-kind piece heading to its new home ", " We love seeing where our vintage ends up! Thanks for being part of the community. From our hands to yours. We see every order as a piece of history finding its future. Thank you for choosing sustainable style. #kromistore #packanorder #smallbusiness #vintageshop #sustainability
• •For an email newsletter: Subject: Built to Last. Curated for You. Body: In a world of fleeting trends, we believe in style with substance. Our mission is to find the vintage pieces that were made to last—and style them for now. This week, we're focusing on timeless denim and outerwear. Discover jackets and jeans that have already stood the test of time and are ready for a new adventure with you. Call to Action: Shop Enduring Style
• •For a general brand ad on social media: Your Style is Your Story. Don't Let Anyone Else Write It. At KROMI, we don't follow trends. We find treasures. Unique, hand-picked vintage pieces that let you express who you are. Sustainable. Individual. Authentic. That's the difference. That's the detail. #Kromi #VintageFashion #Individuality #WearYourStory #Details