Brand Tone

Youthful and Fun, Tech-Forward and Convenient, Simple and Direct

Brand Values

• •Creativity
• •Simplicity
• •Spontaneity

Best Practices

• •Embrace "Mini" and "Micro": Consistently use words that emphasize the product's small, portable nature. "Pocket-sized," "go-anywhere," and "instant" reinforce its core benefit.
• •Focus on the "How," Not Just the "What": Instead of just saying it's a printer, describe what users can do with it. Use action-oriented language: "Capture memories," "organize your life," "decorate your journal," "label everything."
• •Highlight "Ink-Free" as a Major Selling Point: Frame the thermal technology as a solution to a common frustration: expensive, messy ink cartridges. Position it as smarter, cleaner, and more convenient.
• •Maintain a Youthful, Energetic Voice: Use casual language, ask questions, and incorporate emojis where appropriate (especially on social media). Avoid overly technical jargon. The tone should feel like a creative friend, not a tech manual.
• •Build a Strong, Unified Brand Identity: The most critical step is to differentiate from other "Kroma" brands. Secure social media handles (e.g., @KromaPrintFR, @MyKromaFrance) and use them consistently. Create a clear "About Us" story on the website to build trust and a unique narrative.

Social Perception

Due to a lack of distinct online presence and customer reviews, social perception is largely neutral and undefined. The brand faces confusion due to numerous other businesses using the 'Kroma' name, potentially undermining trust. The product (mini thermal printer) is generally perceived as a trendy and enjoyable gadget, though not high-performance or essential technology.

Copy Examples

• •Your world, in your pocket. Print it. Stuck in a boring lecture? Just remembered a genius idea? Print it instantly with Kroma. From class notes to candid photos, our pocket-sized thermal printer needs no ink, ever. Just connect and create. #KromaPrint #Inkless #Studygram #Journaling
• •Stop Scrolling, Start Printing. Turn your favorite digital moments into tangible memories. The Kroma Mini Printer lets you create stickers, labels, and photos from your phone in seconds. The only limit is your imagination.
• •No Ink? No Problem. Tired of expensive ink cartridges and bulky printers? Meet Kroma. The portable thermal printer that lets you bring your ideas to life anywhere, anytime. Perfect for students, artists, and anyone who loves to create. Get yours and start printing a new reality.
• •Kroma Mini Thermal Printer - Your Creative Sidekick. Unleash your creativity with the Kroma Mini Printer. This compact, inkless printer connects to your smartphone via Bluetooth, allowing you to print anything from detailed notes to your favorite selfies on the spot. It's lightweight, rechargeable, and always ready for your next flash of inspiration.
• •Kroma France Mini Printer. The pocket-sized printer for notes, photos & fun. Ink-free, portable, and easy to use. Order today for instant creativity!