Brand Tone

Professional & Trustworthy, Helpful & Supportive, Quality-Oriented, Approachable

Brand Values

• •Well-being & Health
• •Quality & Durability
• •Customer Satisfaction
• •Personalization & Connection
• •Reliability

Best Practices

• •Focus on Benefits, Not Just Features: Instead of saying "adjustable lumbar support," say "Experience personalized lower back comfort that keeps you focused and pain-free throughout your day."
• •Use Clear, Concise, and Professional Language: Avoid jargon or overly casual slang. Maintain a respectful and knowledgeable tone.
• •Emphasize Quality and Durability: Use words like "premium," "robust," "long-lasting," "crafted," and "reliable" when describing products.
• •Maintain a Supportive and Empathetic Voice: Acknowledge the challenges of long work hours or the desire for meaningful gifts. Position Kroma as a provider of solutions that improve daily life. (e.g., "We understand the importance of a comfortable workspace for your productivity and health.")
• •Ensure Consistency Across All Platforms: Whether it's the website, an email newsletter, or a social media post, the core tone and values should be recognizable, building trust and brand identity. Ensure your visual branding also aligns with this tone.

Social Perception

Positive for Personalized Gifts, Likely Seen as a Provider of Practical Solutions for Office Furniture, New Zealand Made/Focused

Copy Examples

• •Invest in your well-being and unlock your most productive self. The Kroma ErgoComfort Chair is meticulously designed for all-day support, blending seamless adjustability with premium materials. Work better, feel better.
• •Elevate your workday. The Kroma Standing Desk offers the flexibility you need to stay energized and focused. Smooth transitions, robust construction, and a minimalist design to complement your modern workspace. Experience the Kroma difference.
• •Sip your favorite moments. Create a personalized Kroma mug with your cherished photos and enjoy a daily reminder of what matters most. Quality printing, dishwasher safe, and made with care in New Zealand.
• •Your comfort is our priority. At Kroma, we provide high-quality ergonomic furniture and office accessories designed to enhance your productivity and support your well-being. Build your ideal workspace with Kroma.
• •Quality you can trust, from our New Zealand workshop to your home office. Discover Kroma’s range of ergonomic solutions and personalized gifts, crafted for comfort and connection.