Brand Tone

energetic, youthful, and rebellious. Bold, unapologetic, creatively rebellious, and authentically free-spirited, using casual language and slang. Modern and aligned with street culture, aiming to be relatable and funky. Unconventional, breaking from the mundane, and encouraging a playful defiance of societal norms.

Brand Values

• •Playfulness and Fun
• •Community
• •Creativity and Self-Expression
• •Quality and Craftsmanship
• •Authenticity

Best Practices

• •Embrace the "Playfully Rebellious" Tone: Use active, confident, and slightly edgy language. Avoid overly formal or corporate jargon. The voice should be that of a cool, knowledgeable friend in the scene, not a salesperson.
• •Highlight Both Community and Individuality: Craft messages that make the customer feel part of a global movement while also celebrating their unique style and self-expression. Use phrases like "Join the family" and "Show your flow."
• •Focus on the Feeling, Not Just the Features: While technical specs like wood type and paint finish are important, the copy should emphasize the *feeling* of playing as the euphoria, the focus, the creativity, the fun of living in the moment.
• •Stay Authentic and Relatable: Use language and cultural references that resonate with the street culture and action sports audience. Incorporate user-generated content and feature pro players to maintain credibility and connection with the community.
• •Be Bold and Direct: Use short, punchy headlines and clear calls to action. The brand's unapologetic nature should come through in its copy, making definitive statements like "This is where you level up" or "Change the game."摄像

Social Perception

KROM is widely perceived as one of the leading and most respected brands in the Kendama world. Acknowledged for high-quality craftsmanship, innovative designs, and significant role in the global Kendama community. Seen as successfully merging traditional Japanese origins with a modern, Danish design and street-style aesthetic. Considered a top choice, praised for sticky paint and unique ken shapes, and a reliable choice for both beginners and seasoned players.

Copy Examples

• •Unbox a New Reality. The KROM [Product Name] has landed. Engineered for impossible lines and next-level flow. We broke the mold so you can break the limits. Grab yours and change the game. #KromKendama #PlayLife #Kendama
• •Built to Play. Made to Last. Premium wood, pro-tested balance, and a design that as all you. This isn as just a toy. It as your new obsession.
• •On-screen text: Tag the crew you as share this sesh with. Caption: It's more than just tricks, it's about the connections you make along the way. PLAY LIFE. #KendamaCommunity #KromFamily #SkillToy
• •Stop Scrolling. Start Playing. Your ticket to a world of focus, creativity, and fun. The KROM POP is designed for your first spike and beyond. Ready to land it?
• •Find Your Counter-Balance. In a world full of digital noise, find a real, tangible connection. Kendama is about being in the moment, challenging yourself, and celebrating every small victory. #PlayLife #UnplugAndPlay #KromKendama