Brand Tone

Practical, straightforward, and quality-focused, emphasizing product features, materials, and construction. The language is clear, functional, and customer-centric, highlighting durability, stability, and natural aesthetics.

Brand Values

• •Quality and Durability
• •Natural and Eco-Friendly Materials
• •Simplicity and Modern Design
• •Practicality and Functionality
• •Responsibility and Reliability

Best Practices

• •Lead with Quality and Material: Always start by emphasizing the core strength: solid wood (beech or oak). Use descriptive words like "sturdy," "robust," "durable," and "natural." This reinforces the primary value proposition.
• •Focus on "Effortless": Frame the customer experience as simple and straightforward. Use phrases like "easy assembly," "all tools included," and "set up in under an hour" to address potential customer hesitation and highlight a key benefit found in reviews.
• •Keep it Clean and Direct: Avoid overly flowery or complex language. The tone should be as clean and minimalist as the furniture design. Let the quality speak for itself without hype.
• •Incorporate Eco-Consciousness: Mentioning "FSC-certified" and "natural oil finish" appeals to environmentally aware consumers and reinforces the brand's value of using natural, responsibly sourced materials.
• •Be Honest and Practical: Acknowledge the product's function directly. For beds, talk about a "stable," "silent," or "creak-free" sleep. For tables, mention "durable surfaces." This practical approach builds trust and aligns with the existing brand perception.

Social Perception

The general perception of Krok Wood is overwhelmingly positive, praised for its excellent price-performance ratio, high quality solid wood, sturdiness, simple attractive design, and ease of assembly. Excellent customer service is also noted. Minor criticisms include complex assembly instructions and occasional delivery issues.

Copy Examples

• •Tired of trends that fade? Our Julia bed is crafted from solid, FSC-certified beechwood for a timeless look that lasts. Strong, silent, and simple to assemble. Sleep soundly on a foundation of pure, natural quality.
• •Let the natural beauty of solid oak warm your living space. Our Bonn coffee table combines minimalist design with the enduring strength of real wood. Built for life's moments, big and small. #KrokWood #SolidWood #MinimalistHome #MadeToLast
• •Beyond Furniture. We build durable, solid wood essentials for modern living. Designed in simplicity, crafted with responsibility.
• •Your weekend project: a better bedroom. (Body): "Hi [Name], imagine building your new, solid wood bed in under an hour. Our assembly kits come with everything you need, including the tools. It\u2019s that simple to upgrade to a quiet, sturdy, and beautiful night's sleep."
• •Experience the difference of real solid wood. Each piece features a unique natural grain, treated with a protective oil finish. Our robust construction, with 60x40mm legs and solid slats, ensures unmatched stability and a sleep experience you can depend on, night after night.