Brand Tone

Playful & Joyful, Warm & Friendly, Ethical & Conscious, Inclusive & Empowering, Inspiring & Creative

Brand Values

• •Sustainability & Eco-consciousness
• •Gender Neutrality & Inclusivity
• •Quality & Durability
• •Child Development & Play
• •Support for Small Brands
• •Customer Care & Community

Best Practices

• •Embrace Playfulness with Purpose: Use cheerful and engaging language. Incorporate emojis where appropriate on social media. Remember the core message is about the joy and wonder of childhood, supported by ethical choices.
• •Champion Inclusivity and Gender Neutrality: Actively use gender-neutral terms. Highlight how products are for *all* children. Share stories or content that breaks down stereotypes.
• •Speak from a Place of Warmth and Support: Address parents with understanding and empathy. Offer helpful tips or ideas related to play and parenting. Position the brand as a friendly guide.
• •Highlight Ethical and Sustainable Choices Subtly but Consistently: Weave in mentions of natural materials, eco-friendliness, and durability without being overly preachy. Let the product quality and brand philosophy speak for themselves.
• •Use Evocative and Descriptive Language: Focus on the sensory experiences and imaginative possibilities the products offer. Words like "wonder," "adventure," "discover," "create," and "cherish" align well with the brand's essence.

Social Perception

Positive Association: Customers and parenting blogs view KrokoKinder as a reputable source for high-quality, sustainable, and often unique children's products. Trusted Retailer: They are recognized as a reliable stockist for sought-after European toy brands. Appreciation for Values: The commitment to eco-friendliness and gender neutrality resonates positively with their target audience, who are often conscious consumers. Aesthetically Pleasing: The brand's visual identity is well-received, with an appreciation for their beautiful and inspiring product photography and website design.

Copy Examples

• •Headline: Spark a World of Wonder. ✨ Body: Unleash your little one's imagination with our handpicked collection of eco-friendly, open-ended toys. Because childhood is for adventure! #KrokoKinder #PlayNaturally
• •Headline: Every Colour for Every Child. 🌈 Body: At KrokoKinder, we believe toys and clothes have no gender! Explore our vibrant, unisex collections designed for all the little explorers, dreamers, and creators. #GenderNeutralKids #JoyfulChildhood
• •Headline: Tiny Hands, Big Discoveries. 🌱 Body: Nurture their curiosity with our beautiful wooden toys, crafted from natural materials and made to last. Safe for them, kind to our planet. #SustainablePlay #KrokoKinderKids
• •Headline: Mess-Free Adventures (Almost!). 😉 Body: From durable cloth nappies to ingenious playroom storage, we’ve got the gear to make parenting a little easier and a lot more fun. Let’s cherish the chaos! #ParentingJoy #EcoFriendlyFamily
• •Headline: More Than Just Toys, They're Tomorrow's Heirlooms. Body: Invest in play that lasts. Our thoughtfully chosen toys are designed to be loved for years and passed down, creating memories along the way. #QualityToys #KrokoKinderLegacy